Research On The Mass Communication Form Of Short Video Of Financial News

With the development and maturity of Internet technology and the popularity of smart phones,short video,a new communication form,conforms to the characteristics of fragmented and decentralized communication of Internet technology.With its rich content types and gradually rich social attributes,it meets the diversified content needs of users and has become an important industry for the vigorous development of the Internet industry.Based on the short video communication,this paper studies the mass communication form of financial news,using qualitative analysis and literature research,summarizes the mass communication form of financial news,and concludes that financial news has the characteristics of audience elitism,information professionalism,economic practicality and policy regulation.This paper makes a comprehensive comparative analysis between we media and traditional media,and discusses the mode differences and the degree of emphasis of various factors between professional we media and traditional mainstream media in the face of different video forms.Taking "China Economic Net" and "Wizard finance and economics" as examples,this paper analyzes the factors that affect the mass communication of financial short videos.As the media of the party newspaper,China Economic Net is the official news representative of the China economic times,with professional orientation;Wizardry finance is a short video we media account.Its video content mainly focuses on in-depth reports from the perspective of audience needs to maximize the dissemination of financial news content,which is representative.Based on the analysis of the mass communication form of financial short video,this paper summarizes the existing shortcomings,and puts forward development suggestions from the aspects of mobilizing the video form,creating the video characteristic form,and adopting the vision of Pan financial video form.In the process of exploration,it is expected to play a positive role in promoting the development of the mass communication form of financial news short videos.