Research On The Development Strategy Of Harbin SH Broadcasting Network Co.,Ltd

Since the founding of new China,China has made more than 30% contributions to the world economic development from poverty and poverty to becoming the second largest economy in the world,significant improvement in national life,including the radio and television industry.Nowadays,the more efficient working mode of the society promotes the large-scale application of 5G technology,and drives the further expansion of the business field of the old brand telecom enterprises.The relationship between the radio and television industry and the telecom operators has evolved from coexistence to competition.Facing the critical development opportunity period of 5G technology maturity,National Radio and television actively entered the communication field.In the future,how to make new development with the help of technological progress has gradually become a forward-looking study of the industry.In this paper,based on the development of Harbin SH radio and television network Co.,Ltd.in the new stage,with the help of the analysis theory and tools of strategic management,in order to solve the development dilemma of Harbin SH radio and television network Co.,Ltd.,and combined with the existing research results at home and abroad,the development strategy of Harbin SH radio and television network Co.,Ltd.is formulated and the safeguard measures are put forward.In this paper,the domestic and foreign industry research is sorted out,and the development direction of the industry is summarized.Secondly,this paper analyzes the current situation of Harbin SH radio and television network Co.,Ltd.and further explores the causes of the problems.It analyzes the current situation of the industry of Harbin SH radio and television network Co.,Ltd.by using macro environment analysis method,Porter’s five forces analysis method and SWOT analysis method.On this basis,it creatively formulates the appropriate development strategy for Harbin SH radio and television network Co.,Ltd.Finally,it puts forward the safeguard measures from five aspects of group business,management mechanism,human resources system,marketing and corporate culture to ensure the effective implementation of the development strategy.This paper puts forward a new theoretical method for the development of Harbin sh radio and television network Co.,Ltd.,which has practical operability and provides a new reference mode for the development of enterprises,which has practical significance.It also provides a reference for the development of the same industry at home and abroad.