Research On The Convergence And Communication Of News Reports Of Hunan Red Net "Two Sessions"(2019-2022)

With the development of science and technology,the change of news communication environment and the channels for the audience to get news,the media structure has also undergone tremendous changes.China’s media actively explore the way of media convergence to adapt to the ever-changing media structure and enhance the competitiveness of the media.With the development trend of media convergence,today’s "two sessions"reports have gradually become a window to observe the trends of domestic convergence news reports.As the mainstream media in the Internet field,local new media can’t be ignored in guiding the work of network ideology,so it is of great significance to study the innovative practice of local new media in maj or current political reports.As the regional mainstream media in Hunan Province,Hunan Red Net conforms to the trend of media convergence and development,and has achieved unprecedented results in the convergence and development through the integration of content production,technical means and platform resources.This paper takes the news reports of Hunan Red Net’s "two sessions"in 2019-2022 as a case study,adopts the content analysis method,summarizes and sorts out the news reports of Hunan Red Net’s "two sessions" in 2019-2022,analyzes their content from the perspectives of presentation form and topic distribution.On this basis,case analysis is used to study the communication means of the news reports of Hunan Red Net from 2019 to 2022.In the "two sessions" reports,Hunan Red Net pays attention to the vivid interpretation from the civilian perspective,optimizes the visual presentation effect through AI,H5 and other technologies to enhance the user experience,and realizes all-round publishing with the advantage of three-dimensional media matrix.Hunan Red Net also has some problems to be improved in the fusion news dissemination.There are some phenomena in the fusion news reports,such as less original news reports,insufficient development of content depth,etc.The application of media technology needs to be further broken,and the number of visual works is limited,which fails to realize instant interaction with users.Therefore,Hunan Red Net should define its own position,highlight its regional characteristics,create high-quality content,dig deep into the application of technology,constantly innovate news forms,provide users with various news products and improve their stickiness.Through the analysis of Hunan Red Net’s news reports during the National People’s Congress and the National People’s Congress,this paper summarizes its successes and shortcomings,which can provide some reference value for other local media’s current political news reports in the process of media integration,and promote the exploration and innovation of local media’s current political news reports in the process of media integration.