The Impact Of Social Media Marketing On Consumer Behavior In Mongolia

The project is aimed at assessing the influence of the media on the decision-making process among Mongolian customers.The following specific goals guided this study:to find out how social networks affect the buyer’s decision-making process at the pre-purchase stage,to determine how social networks affect the buyer’s decision-making process,and to determine how social networks affect the record.The stage of purchases in the process of deciding by the buyer.The questionnaire(quantitative data)was the data collection tool used for this study.The study was undertaken using random sampling technique,sample size 152 out of 152 to the questionnaires.The data were collected in physical form using a numerical method,and the results were presented in tabular and tabular form.The results show that social networks influence the pre-order stage of the respondent.Social networks offer external incentives to realize that they need something before making a purchase,assuming that this stimulates their purchasing needs through advertising,offering them ideas and solutions to decide what to buy,where to buy and why to buy.It allows customers to make purchases by interacting with their peers/friends,influence them to try new brands/products/services based on the feedback,and find simplified information about various products and services.