Research On Financial Performance Evaluation Of Ireader Technology

China has raised national reading to the height of the national strategy,the demand for all kinds of books is rising rapidly,which plays a role in promoting the development of reading enterprises.At the same time,with the rapid development of the Internet,the economic scale of various industries continues to expand,and the deepening of "Internet +" also allows mobile reading to enter thousands of households.It has the characteristics of convenience,fast,not limited by time and space,and is favored by the majority of users.But the competition among Internet companies is getting fiercer,and more and more enterprises are pouring into the mobile reading industry.The new and old enterprises in the industry are developing their strengths to maintain the competitiveness of the industry.Therefore,the enterprises in mobile reading industry urgently need to improve their management level,so as not to quit the market in the fierce competition.In this context,enterprises need to conduct scientific and effective analysis of business results,so they need to build a reasonable,comprehensive,and in line with their own industry attributes and development characteristics of the enterprise financial performance evaluation system,recognize their own business status,clear the enterprise development strategy planning,and enhance industry competitiveness.This paper takes Ireader Technology as an example,in enterprise financial performance evaluation as the research content,in order to improve the enterprise’s financial performance for the purpose,combining domestic and foreign financial performance evaluation management of theoretical research and practical experience,the financial performance of reading technology is scientifically and reasonably evaluated.First of all,this paper introduces the basic situation of Reading technology,studies the current evaluation methods of reading technology’s financial performance and analyzes the existing problems in combination with the annual financial report data of enterprises from 2017 to 2021.Secondly,it uses the factor analysis method to establish a more reasonable evaluation system for Ireader Technology,evaluates the current financial performance of the enterprise horizontally and vertically,and summarizes and analyzes the research results.The corresponding countermeasures are put forward to improve the financial performance of Ireader Technology.Furthermore,this paper provides new ideas for the research of enterprises’ financial performance evaluation in mobile reading industry,to promote the high-quality development of enterprises in mobile reading industry.