Analysis Of The Influence And Guiding Strategy Of “Fandom Community” On Sina Weibo

Depending on the development of the network platform,the "Fandom community" with stars and artists as the elements is more convenient to gather.The community mode has become a unique organizational form within the "Fandom",and its influence is very extensive both within the "Fandom" and at the social level.Since the launch of "Supertopic" on Sina Weibo in mid-2016,the Fandom community based on Sina Weibo has been more convenient and reconstructed in a huge way.Due to the extreme development and expansion of the "Fandom community" almost unregulated activities,the "Fandom" group has gradually attracted the attention of Chinese departments.Fandom has always been the focus of the academic community.The concept of spreading ritual and virtual community makes it reasonable to explain the behavior of fans in the form of community to better realize self-value promotion.In the "Fandom community" reconstructed by Sina Weibo and "Supertopic",endless impulsive behaviors in the process of spreading emotions and behaviors will undoubtedly affect the public network environment,but at the same time,it is undeniable that positive worship and pursuit not only bring stable emotions to individuals and the society,but also generate positive energy for the society through positive guidance to individuals.Therefore,giving full play to the role of idols to guide fans on the right path of communication has always been a hot topic in the media and cultural industry.This study takes the virtual "Fandom community" constructed in Sina Weibo as the starting point of the research.By means of interviews and questionnaires,it conducts multiple in-depth interviews with 7 managers of the Fandom community and a single interview with 22 members of the Fandom community to understand the collective division of labor and construction of the virtual Fandom community,as well as the psychology of community fans.Analyze the current situation of group communication and the influence of the Fandom community on fans’ behavior in the community.At the same time,through the questionnaire survey of 220 samples who had the experience of star worship and participation in the Fandom community,the factor analysis was carried out to explore the collective behavior of the Fandom community from the perspective of group participation cultural communication in the virtual community,so as to obtain the internal causes of the chaos brought by the Fandom community.Through factor analysis,it is found that community organizations,opinion leaders,group pressure,group emotion,system and platform(Weibo)are the main factors that affect the behavior and emotion of fans in Fandom community.This study aims to promote the sustainable and positive development strategy of the Fandom through the internal correction effect of the influence of the Fandom community on fans,and provide suggestions for the positive development of the collective behavior of the Fandom community.The healthy development of "Fandom" is not only the responsibility of fans,artists and other individuals,but also requires the joint and comprehensive policies of capital and platforms,so that "Fandom" will eventually integrate into the mainstream values of society and become a positive energy culture implementing the core values of socialism.