Mobile Short Video Practice And The Construction Of Peasant Cultural Subjectivity

In the research of rural cultural communication,“new media technology and peasants’ subjectivity” has become an important research topic.However,the current research either pays too much attention to the influence of rural cultural context on the media,or pays too much attention to the influence of new media on peasants at the functional level,and it is difficult to reveal the process of why and how peasants use the media.Therefore,based on the ethnography of Z village in Guizhou,this paper attempts to understand from a practical perspective how peasants use mobile short videos to achieve cultural self-adaptation and construct their own cultural subjectivity in the process of rural cultural change.The study found that due to network infrastructure and household economic income,short videos first entered rural households and changed the media space of rural households in daily practice.In the family space,peasants use short videos to form a new mode of interaction with family members,friends and other villagers.It’s strengthen peasants’ understanding of rural social relations,and form their cultural awareness.Under the influence of non-genetic inheritance discourse,ethnic discourse and “new rural” discourses,as well as in the rural cultural activities organized by village committees and peasant groups,peasants were able to requisition more abundant rural cultural symbols and geographical representation symbols in practice,and by adding labels and geographical indications,enhancing its cultural identity and presenting their cultural autonomy.Peasants’ unique short video practice activities are often closely related to their individual life experiences.The past short video practice activities of “shadowed groups” in rural culture not only highlighted peasants’ cultural initiative,but also highlighted the significance of short videos to peasants with value.In practice,peasants give full play to the social and mobile attributes of short videos,not only constructing new rural imaginations,but also generating new rural memories by bringing people multiple physical experiences,thus generating a more meaningful and diverse cultural system.It shows the cultural creativity of peasants.However,in the context of a mobile society,peasants are also faced with the predicament of cultural subjectivity due to economic,educational,skill and other reasons.