Research On Content Optimization And Regulation Of Douyin Short Video Platform

The development of mobile Internet has promoted the prosperity of short video industry.However,with the rapid development of the industry,some content anomie has appeared on various short video platforms.Taking Douyin short video platform as an example,its content anomie phenomenon is mainly manifested in the following aspects: widespread homogeneity of "nationwide imitation",widespread pan-entertainment of "nationwide carnival",piracy and infringement,false dissemination,violation of public order and good customs,and deviation of some popular topics from mainstream values.The emergence of short video platform content anomie has profound social background and individual reasons.From the Angle of content production,as the entry threshold of Douyin short video platform is very low,platform users’ media literacy is uneven,and often they have lack of legal knowledge and copyright awareness,and some staff of the platform lack corresponding social responsibility and professional quality,and the concept of "traffic first" is plagued by the platform manager,a large number of anomie video was produced;From the perspective of content distribution,the long-term algorithm used by Douyin short video platform has its limitations.It cannot correctly and effectively identify the value of short video content.In addition,the post-audit mode leads to the spread and diffusion of many anomic videos to a certain extent before they are processed.In terms of external regulation,due to the rapid growth of the short video industry,the relevant legal system and current regulations of the national network legislation are not perfect;The industry lacks self-discipline consensus,and the supervision effect of the public on the platform is not significant,and so on,all of these are important reasons leading to the anomie of short video platform content communication.In view of the above anomie phenomena and causes,there should be corresponding optimization and regulation means: in terms of content production,guide UGC and PGC to transform into PUGC,develop advanced AI technology and visual technology to stimulate users’ enthusiasm for creation,and guide the output of high-quality content through operation means such as cultivating top Internet celebrities and establishing incentive mechanisms;In terms of content distribution,a perfect algorithm filtering mechanism is constructed to enhance the value density of recommended content,improve the distribution efficiency of high-quality content,restrain the diffusion of anomie content and strengthen the social value orientation of content.In the aspect of external regulation,it needs to be coordinated by law,government,industry and society.Only through the cooperation and joint efforts of the above parties can the short video platform content anomie be eliminated from the source.