Research On The Service Function Of Grass-roots Users In Xiangcheng Converged Media Center

The function setting of county-level financial media center is a major issue related to the vitality,long-term development and whether the central deployment can be implemented.This study takes Xiangcheng financial media center,one of the "benchmark" in the industry,as a case,uses the interview method to understand the construction ideas of the leading group,uses the questionnaire method to obtain the media use needs of county users,and analyzes in detail the news,Party construction,government affairs,public and business function design of Xiangcheng financial media.Solve the problem of inappropriate function setting in the practice of Xiangcheng financial media,help county-level financial media attract users,expand revenue and enhance communication power,so as to better serve the party and the people.Through the comparison of media functions and user needs,it is found that there are the following five problems in the function setting of Xiangcheng financial media: first,the focus of function structure is misplaced,and there is a lack of attention to service development;Second,the absence of self publicity,users do not understand the role of countylevel financial media after transformation;Third,the lack of user research,function development is not targeted enough;Fourth,the use of functions is passive,the popularity of self built clients is low,and the traffic is solicited by third-party platforms;Fifth,the social function of the platform is weak and the interaction mechanism is weak.The above problems lead to the loss of Xiangcheng financial media users and slow powder rise.In order to better serve the grass-roots society,Xiangcheng financial media can take the following measures to improve the functional setting:first,accelerate the functional transformation.Implement Internet thinking,realize the concept transformation from "running stations" to "running networks",and shift the focus of business development from news to service.Second,strengthen publicity.Refine and publicize the brand image of financial media center,and promote the renewal of financial media concept of county users by increasing advertising and binding the promotion form of government and enterprise units.Third,improve the service content.Implement the principle of "focusing on the development of new media and users’ needs",and mine the basis of "focusing on the construction of new media and background" according to the needs of users.Fourth,optimize the self built client.Promote the hardware innovation of financial media technology and the renewal of financial media talents,and continue to absorb private domain traffic.Fifth,improve the social mechanism.Create a parallel community,create local opportunities for making friends,introduce government and enterprise customer service,open a special inquiry area for platform affairs,enhance vertical interactive feedback,answer service puzzles and improve user viscosity.