| With the advent of the Internet era,technological empowerment has affected the entire media ecology,multiple media platforms have begun to emerge,and media professionals have begun to shift from the "backstage" to the "frontstage",releasing many relevant elaborations on the concept,operation and development of journalism.This kind of elaboration is not the formal discourse in the news report,but some background discourses related to the press,which are called the Journalistic Occupational Discourse.These discourses not only have a large number of samples,but also reflect on the development of the journalism from the perspective of "interpreting community".When the news industry evolves to the old and the new,starting from the Journalistic Occupational Discourse,studying the expression and meaning of discourse,which can makes understand journalism well.This paper uses the We Chat public platform to collect the Journalistic Occupational Discourse since the Internet era.In this study,156 related texts were collected,and the content analysis method and discourse analysis method were used,and the similarities and differences of different occupational discourse expressions were analyzed from the perspective of occupational background.This study divides relevant texts into three different types of professional discourse: nostalgic discourse,hot moment discourse and critical incident discourse.The study found that in nostalgic discourses,leavers and incumbents shaped the golden age of different meanings.For those who leave,the golden age is the collective glory of journalism,while for the incumbents and retirees,the golden age is a micro-professional honor for media people,focusing on describing their own glorious experiences.Behind these golden age narratives,they express a sense of bewilderment and self-denial about journalism that is "not what it used to be",and try to adjust the self-identity confusion by turning to the past.In the hot moment discourse,different identities have different emphases on the construction.Traditional media people use words such as "ideal" and "truth" to describe journalism professionalism,presenting a process of idealized retreat.We-media people are more pragmatic in the process of building professionalism,and tend to integrate professionalism into specific practices.In the narrative,the we-media narrative is more emotional and civilian.Traditional media people are more forbear and use factual arguments.In the critical incident discourse,the traditional media maintains the authority by belittling the role of the we-media and slandering the journalism industry,and divides the boundary between "me" and "other".We-media has characterized Yoyo Luming’s articles as individual narratives rather than drafting,and refuted them from the perspective that we-media articles are more conducive to dissemination,so as to build the discourse power of we-media dissemination and maintain its individual legitimacy.The three different types of journalism discourse actually embody discussions of journalism authority.From the perspective of legitimacy,we-media people mainly build authority through historical legitimacy,portray glorious history,and maintain individual justice and authority.Traditional media people build their authority by shaping the image of a professional journalist and emphasizing ethics and values.During the boundary discussions,by emphasizing "content is king" to resist the loss of platform boundaries;using disenchantment in discourse to maintain the boundaries of journalists;and acknowledging the necessity of content products in journalism to broaden the boundaries of news products.From the perspective of collective memory,the collective memory is shaped by reproducing news professionalism,concealing abnormal news practice,highlighting professional idols and practical operations,so as to maintain the core values of the news field.The analysis found that there is little difference between traditional media and we-media in shaping news authority. |
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