| With the rise of women’s social status and the rise of women’s commercial value,various female-oriented variety shows have emerged,in which the construction of female media images has changed.The female images presented by the media have changed the singularity of camera consciousness,showing pluralism,difference and undefined characteristics,helping female groups break the traditional stereotypes towards the path of gender equality.The emerging female media images promote the rise of female self-awareness and help women to have a voice,rebel against patriarchy,and realize the political path and political ideal of gender equality.Taking the main viewpoints of Haraway Cyborg feminism as an example,this paper uses discourse analysis and content analysis as the main research methods to discuss the external image,internal image,different scenes and values of women constructed by the program,review the presentation of female images and female values in the program,and explore the dissemination of new female values on female mediated The impact of the dissemination of new values of women on the media image of women is discussed.Finally,the effect of female image construction is analyzed and the influencing factors of female image construction are explored.The study finds that the external image of women constructed by the program is diversified;the internal image of women is real,full and three-dimensional;and the values of women are positive.However,due to the influence of ideology and power culture under male-centeredness,the pluralistic female images remain more superficial,and these factors conceal the regulation of female ideology by the male-dominated society.It is hoped that the research in this paper will stimulate the improvement of women’s self-awareness and give women more discourse power,and it is also hoped that the conclusion of this paper will have some significance for future research on female media images. |
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