Research On Food Reality Shows From The Perspective Of Immersion Communication

In order to adapt to the development of The Times,the fast-paced and efficient life has become the norm of people’s life.In such an environment,the utilitarian nature of information acquisition is magnified,and short video platforms explode,and people try to read a book in three minutes and a movie in two minutes.The cost of receiving huge amounts of fragmented information is that concentration is so dispersed and people do not feel happy in entertainment.In video entertainment activities(movies,TV series and variety shows),the audience cannot reach the "immersion state".People in a state of immersion feel that time flies and experience a positive and positive inner experience in the process.In previous studies,the "immersion theory" has mostly been used in the field of teaching and the Internet,such as stimulating students’ interest in learning and improving the Internet game experience.However,with the development of technical means and the upgrading of human-computer interaction mode,the immersion theory also has a feasible development direction in the production of TV programs.The author will immersive reality TV show at home and abroad,for example,detailed analysis of the main characteristics of immersive programs,to explore the use of immersive experience in the reality show,and from the immersion transmission and immersion transmission characteristics,food class reality show and transmission characteristics,immersion spread in the use of food reality show,immersion transmission in the creation of thinking,the immersion spread in the spread of food reality show strategy and communication effect of build.It is hoped to provide some new thinking on the production,content and communication effect of Chinese food reality shows.