Research On Marketing Strategy Of LNKS’s Mini Cloud Storage Server On Bilibili.com

As people’s requirements for data security and privacy protection are getting higher and higher,people increasingly need private cloud storage servers that are easy to use,high security,and good privacy.Wuhan Linakesi Technology Co.,Ltd.is developing Mini cloud storage server and preparing to launch it on the market.In order to promote the sales of Mini cloud storage server products and brand establishment,Mini cloud storage server products urgently need to establish an effective marketing strategy.At the same time,www.bilibili.com(abbreviated as bilibili)is a cultural community and video interactive entertainment platform with a high concentration of Chinese young people.According to the 2021 Q3 financial report,as of September 30,2021,the monthly active users of bilibili are 267 million.It is a very huge marketing platform.Mini cloud storage server products use bilibili for marketing,which conforms to the development trend of the times and is also a marketing method that must be mastered.This article introduces the general situation of the Mini cloud storage server product,and uses the 4P theory to analyze the current marketing dilemma;through the PEST analysis of the external environment of the Mini cloud storage server product,and the analysis of the five-force competitive environment of the Mini cloud storage server product,the SWOT model is used to analyze the advantages and disadvantages Disadvantages: Use STP,4P,4C and other theoretical tools to clarify market positioning and target consumer groups,propose the feasibility of marketing at station B,and build a marketing plan based on the AISAS model,and put forward in the stages of Attention,Interest,Search,Action,and Share For the specific marketing strategy,safeguard measures are put forward at the end to ensure the completion and implementation of the strategy,to achieve the goal of Mini cloud storage server using station B to enhance brand promotion and sales,and to provide reference for the marketing strategy of similar products.