The Research On Science From The Douban "Cat Life" Fan Community Research

With the development of media technology and the advent of social media,more ways and possibilities for interpersonal communication have emerged,and the picture of community interaction has been greatly changed.At the same time,the decentralized mode of communication and the fragmentation of information content have created the dilemma of "the clamor of the crowd",and the flow of massive information has increased the redundancy of information,while the emergence of fan communities has provided the public with a tool and space for communication,enabling users to gather more quickly,form organizations and begin to actively participate in The emergence of fan communities provides a communication tool and space for the public to gather more quickly,and then form organizations and begin to actively participate in Internet interaction.In this process,it began to show its amazing cohesive power and high productivity of content,and played an increasingly important role in online social interaction.At the same time,when fan communities and science popularization meet,a different spark emerges,and the high cohesiveness of fan communities provides sufficient conditions for the development of science popularization.With the prevalence of participatory culture,users have started to participate more actively in the creation of media content,and in the "Love Cat Life" fan community,people are constantly linked together by the same interests to introduce the scientific knowledge of cat ownership.The article uses questionnaires and content analysis to analyze the basic information of community members,their behavior and motivation for exposure,and the impact of this kind of popularization on them.As the most important way of popularizing science in fan communities,the emergence of "participatory science popularization" allows equal space for dialogue and smooth feedback channels between science popularization transmitters and recipients,enabling mainstream consciousness and multiple value orientations to coexist harmoniously within the community,and the free communication environment promotes the efficient flow of information and comprehensive development of content.The free communication environment also promotes the efficient flow of information and comprehensive development of content.Especially with the advent of the all-media era,new media has gradually become an important channel for people to acquire knowledge,and "public understanding and universal participation" science popularization is likely to become one of the important ways of science popularization in the new media field.In the future,with the advantage of new media,science popularization should make use of the resonance between interesting groups to broaden the field of science popularization,and grasp the needs of the audience to carry out targeted science popularization,as well as to continuously improve user participation under the drive of participatory culture.