| 1990s,with the rapid development of the national television industry,Hunan Satellite TV stood out from many provincial satellite TV with the concept of "youth and happiness".Under the increasingly fierce competition,Hunan Satellite TV puts forward the principle of "Happy China" and is committed to building the most dynamic TV brand in China.In September 2021,Hunan Satellite TV launched the new slogan "Youth China" in the process of competing with the national satellite TV of the same level and constantly matching with the audience’s aesthetic taste,showing its unique innovative ideas and rich market experience.In general,the development of educational programs can be divided into one-way communication era and two-way interaction era.The concept of "Internet plus" was proposed as a node.In the 2008-2014 year,the Hunan TV education program was in the stage of mass education,and since 2015,it has been developing in the main stage of mass education.This paper selects 16 educational programs such as "Youth Talk","Our Master" and "China" broadcast on Hunan Satellite TV from 2015 to 2021 as the research object.From the perspective of content production,this paper analyzes the innovative characteristics of the program in three aspects: production concept,production process and communication mode,and evaluates them by counting the index data of each program in combination with the innovation index of content production,Finally,the existing problems and improvement suggestions are summarized.In terms of production concept,Hunan Satellite TV takes the user as the center,starts from the program positioning,program topic selection and program composition,has insight into the needs of the target audience,provides multi screen services,attaches importance to the needs of the audience for intergenerational relationship education,adopts the form of real scene observation,and has realized star element combination and cross-border cooperation for many times;In terms of production mode,Hunan Satellite TV starts from the two perspectives of program shooting and post production,shifting from the construction of scripts and protagonists to documentary shooting,focusing on showing the real stories and the real psychology of the actors,and combining various network hot materials and new media technologies,it frequently and effectively uses a variety of channels for distribution.The innovation of educational programs of Hunan Satellite TV has established a good brand image for it.It not only creates an amazing viewing phenomenon and is highly praised by the audience,but also brings good commercial value and social impact,which provides a useful reference for the healthy development of educational TV program market in the future. |
