| Rural TV series is an influential carrier of cultural communication.The pictures it presents,the stories it tells,and the ideas it expresses become the channels and windows for the audience to understand the rural landscape and take care of the farmers’ souls.Therefore,the rural image constructed by rural TV series has become the focus of attention.From the ninety rural TV series broadcast by China Central Radio and Television since the new century as research texts,this paper discusses the main types,construction methods and problems of rural images constructed by rural TV series,and puts forward optimization suggestions based on the background of the new century.This paper mainly adopts text analysis method,case analysis method and other research methods,combined with the theory of narratology,semiotics and other systematic analysis of rural TV series.The rural TV series broadcast in the 21 st century present the rural image of beautiful natural landscape,farmers seeking change and changing smoothly,and unique regional culture from three aspects of rural landscape,image of villagers and local culture.In terms of narration,rural TV series often adopt themes resonant with The Times to reflect the current situation of the construction of new socialist countryside,and adopt diversified narrative perspectives such as farmers and grassroots cadres in the characteristic rural space.In terms of audio-visual aspects,rural TV series combine images and sounds with local characteristics to construct villages with pleasant natural environment and rich characters.In terms of symbol image,rural TV series present land as the main image,reflecting the entanglement and connection between people in the countryside,people leaving the countryside,people returning to the countryside and people entering the countryside and the land.Material and immaterial cultural symbols are selected to explore the inheritance of local civilization.But rural TV series in the 21 st century,there is flat characters,the otherness of country life,culture creation tendency,such as image alienation and commercial discourse under the influence of the rural image distortion and local civilization dies,so on the basis of the creator should be more in-depth rural life,based on the rural reality,real profoundly reflect the modernization of Chinese rural landscape.In the future development of rural TV series,we should grasp the connotation of homesickness,so as to reflect the internal deposits of local civilization and the profound changes of farmers’ hearts.Since the 21 st century,China’s rural TV series more rich three-dimensional construction of rural image,reflected in the process of modern rural practical significance as well as for the return,carried by the motto of home construction,but also found rural TV series in the farmers’ spiritual care,rural civilization,spiritual exploration of mining there is insufficient,This also puts forward higher requirements of The Times for the later rural TV series creation in providing humanistic care,aesthetic experience and spiritual comfort. |