The Research On Project Management Improvement Of Hunan Daily Newspaper Company Based On Business And Financial Information Integration

Business and financial information integration is not only an important concept of modern enterprise management,but also an effective way to improve enterprise management efficiency.On the one hand,the implementation of business and financial information integration can promote the transformation of enterprise financial departments and realize the integration of accounting functions and financial management functions.On the other hand,it can also promote enterprise business departments to pursue high-quality business development.Projects are the medium for enterprises to achieve business objectives.The high-quality completion of projects often requires the cooperation of multiple departments of enterprises.Exploring effective project management methods is a main topic for many enterprises to promote business development and improve business efficiency.Hunan Daily Newspaper company is a state-owned cultural enterprise mainly operated by traditional media.The company is committed to cultivating high-quality projects to realize the transformation and upgrading of the enterprise.However,in the process of project management,due to the insufficient integration of business and finance,the implementation of the project is not ideal,the project benefit is not significant,and the project development of the company is in a bottleneck.Through the field investigation of Hunan Daily Newspaper company and the systematic analysis of the company’s project management,this paper summarizes the problems of the company’s current project management mode,such as the inconsistency between business and financial objectives,the separation of business and finance in organizational structure,the insufficient guarantee of Business and financial information integration in project management,the disconnection between business and finance in project management process,and the lack of information system support.In view of the problems,guided by the idea of Business and financial information integration and combined with the characteristics and actual situation of Hunan Daily Newspaper company,this paper puts forward some specific advice to improve the company’s project management from five aspects: objectives,organizational structure,management system,management process and information system,in order to improve the company’s project management efficiency.The research on the project management of Hunan Daily Newspaper company provides ideas for other enterprises to use the concept of Business and financial information integration to solve specific management problems,and further reflects the significance of Business and financial information integration in optimizing enterprise resource allocation and improving enterprise operation efficiency.