User Participation Research On Bilibili National Musical Instrument Playing Video

In the context of Internet participatory culture,more and more young people are pursuing traditional culture at Bilibili,becoming active participants,actively creating and disseminating content,and how to make good use of user-created content to guide The positive participation of users has become an urgent problem to be solved at present.The research selects relatively representative user-made folk music videos as research objects,summarizes the development of user-generated content,and summarizes the characteristics of youthful structure,circle connection and creative initiative presented by users of folk music videos at Bilibili.The research uses data mining and text analysis methods to collect 968 user-generated content and 228,797 barrage and comment content.Combined with the theory of participatory culture,it analyzes user-created texts and secondary texts produced by users at Bilibili.Summarize the three forms of participation of folk music video users at Bilibili-self-created and uploaded content,post bullet screen or comment for secondary creation,and shallow interaction of "one-click three-connection".The participation of folk music video users at Bilibili belongs to the type of media practice "presence".The study is based on the analysis of media practice,discusses the influence of early life experience and identity on users’ media contact,media interaction and media application,and summarizes the results of Bilibili The media practice model of video user participation discusses that the motivation of user participation is affected by their own individual differences,and the differences in user needs form the differences in participation.in their developing identities,attitudes,and behaviors.The study summarizes how to promote users to participate in the dissemination of traditional culture from the participation practice of users at Bilibili,and puts forward relevant suggestions for the dissemination of traditional culture in my country,in order to better promote and inherit traditional culture,and broaden the perspective of traditional culture dissemination on user-generated content,which provides a reference for promoting users to participate in the dissemination of traditional culture.