Research On Professional Identity Of Journalists In The Era Of Media Integration

In the era of media,new media platform with a blessing of technology and capital,production creates a strong social and personality information propagation mode,grab the spread of a large number of users and has given rise to multiple main body,changed the media ecology,makes the traditional news media transmission,the transmission channel of the advantages of the original be broken cause facing serious challenges,And thus promote the reconstruction of news media organizations’ transmission power,value standard and operation mode.Therefore,journalists naturally pay attention to and think about the future development trend and prospect of traditional news industry,and constantly change and adjust their professional identity to traditional news media.The professional identity of journalists is not only related to the development of the media industry,but also to their personal development,which directly affects the media ecology.In the convergence media era,the professional identity of journalists is characterized by significant news professionalism,strong social era attributes and strict organizational discipline.The constituent elements of journalists’ professional identity mainly include professional role identity,professional organization identity and professional emotional identity.At present,the professional role of Chinese journalists is not highly recognized,and "news migrant workers" almost replace the "uncrowned king" of the traditional media era.And the professional organization identity of journalists is relatively low;Comparatively,journalists with a certain literati temperament have higher professional emotional identity.In the formation mechanism of journalists’ professional identity,the foundation is personal emotion,the core is professional orientation,and the source is organizational order.At present,the professional identity crisis of journalists is mainly manifested as the identity crisis of professional role,organizational order and professional emotion.The identity crisis of professional role is mainly manifested as the decline of professional status and ambiguous professional positioning.The identity crisis of organizational order is mainly reflected in the threat of news professionalism and news values.The identity crisis of professional emotion is mainly manifested in the difficulties of emotional appeal and professional self-evaluation.In the era of fusion media,the professional identity crisis of journalists is influenced by many factors,which are mainly reflected in the concern and fear of technological change,confusion and loss of professional values,and the generalization of integrated media ecology.The professional identity crisis of journalists will inevitably lead to the decline of news standards,the decline of professional ethics and "turnover tide" constantly surging.To eliminate the professional identity crisis of journalists and avoid its negative effects,it is necessary to enhance the professional identity of journalists.Not only should journalists pursue a more positive view of professional identity,but also news organizations should give journalists more organizational identity,and the society should give journalists more recognition and higher role positioning.