Research On The Optimization Of X Smart Phone Marketing Strategy

With the continuous development and popularization of mobile internet communication technology,smartphones have shifted from being limited to basic communication,social networking,and other functions to becoming more intelligent and focused on participation and sharing.Especially in the past 15 years,in order to keep up with the trend,the market has always maintained a high level of attention to the innovation of smartphones,and every new product has been on the hot search.At the same time,the iteration and upgrading of communication technology have led to the crazy growth of mobile internet based application apps,completely overturning people’s ways and habits of life,social interaction,and work.As a leading domestic smartphone brand,X smartphones,through more than 10 years of unremitting struggle and market development,are challenging the industry environment pattern and commercial civilization order with a highly effective efficiency revolution,which is strong in the west and weak in the middle.On a macro level,the world is facing unprecedented changes,and the slowdown in economic growth has left the post pandemic era full of uncertainty.At the micro level,the homogenization of product functions has made smartphones a true Red Sea market,and people’s choices and preferences for brands are becoming more rational and focused.This makes timely adjustment of marketing strategies a necessary survival tool for various brands of smartphones to bridge the downward divide.This article takes the X smartphone as the research object.Based on reading various economic theories,through literature research,case analysis,comparative research,and other methods,it first defines the relevant theories and concepts involved in marketing strategies,and selects excellent domestic and foreign literature for summarization and evaluation.Then elaborate on the current objective environment and existing problems of the X smartphone,and use case analysis and comparative research to conduct in-depth analysis of its causes.Finally,propose corresponding marketing strategy optimization around the four aspects of product,price,channel,and promotion in the X smartphone marketing strategy.The research approach of this article is carried out from the following aspects.Based on the actual needs of the development of X smartphones and the era of mobile internet marketing,and based on basic marketing theories,a multi-dimensional fundamental analysis is first conducted on X smartphones.Secondly,the PEST model,SWOT model,and industry analysis are used to determine the internal and external environment faced by X smartphone,thus leading to the practical problems of X smartphone in product strategy,price strategy,channel strategy,and promotion strategy.Finally,optimize the marketing strategy of X smartphones and propose specific solutions to specific problems.(1)By improving the product strategy of X smart phone,reshape the image and definition of the product,and also uses the smart phone * AIOT dual-engine marketing,value co-creation,and sales service integration as the marketing breakthrough to explore new market explosion points under strong brand influence.(2)By optimizing the price strategy of X smart phone and taking the STP market segment as the base point,the action decomposition of specific measures was carried out。(3)By improving the channel strategy of X smart phone,with a more accurate market segmentation,combining the characteristics of domestic and foreign channel marketing strategies,and aiming at the differences between online and offline markets,an integrated channel marketing scheme is proposed.(4)By enriching the promotion strategy of X smart phone,we can set the promotion strategy in the dimensions of time,theme,method,etc.by means of digital marketing,new media,member marketing,celebrity economy,etc.,to improve public opinion and target market perception.The conclusion of this paper will help X smart phone to overcome the dangers in the more severe market competition in the future,and also inject new vitality into the more sophisticated marketing strategy.In the differentiated,competitive and realizable marketing strategy optimization plan,further explore the market potential,reserve marketing resources,refine marketing concepts,enrich marketing means,improve marketing level,and realize the corporate vision of "enabling everyone in the world to enjoy a better life brought by technology".