Research On The Phenomenon Of Soft In Pan-Entertainment Short Videos

The public enjoy the stimulation and pleasure brought by intuitive visual symbols,leading to more people addicted to the atmosphere of entertainment unable to extricate themselves.The flood of fragmented information in short videos breaks the previous concentrated attention and weakens the audience’s ability to think deeply.hey are reading,watching and listening,but they are not thinking,making more and more people lose the ability to think rationally.This situation has led to some users with the "edge" video quickly become popular,gain a lot of attention and try to cash in.The spread of this kind of video will quickly bring a large amount of traffic to the platform and obtain huge economic benefits,so some platforms in order to their relevant interests,their own responsibilities,let the wild development.These users use pop music with a very seductive tone,coupled with the action of pornography,to attract the audience’s attention.Soft pornographic video content is highly suggestive and can easily evoke sexual associations.Driven by huge interests,the problem of soft pornography on short video platforms has become more and more serious,which has been repeatedly banned,exposing a series of media ethical problems in the operation of short video platforms,which need to be solved urgently.The main reasons for the lack of media ethics include the low mass media literacy,the lack of supervision ability and consciousness of the platform,and the insufficient content of relevant laws and regulations.The author will analyze this phenomenon from the causes of soft porn in short videos,case analysis of soft porn videos and countermeasures,so that people have a clear cognition of the soft pornography phenomenon in the short video platform.One important reason for the proliferation of soft pornographic short videos is due to people’s sexual instincts,which can be expressed and satisfied by watching such videos.But short video platforms are public platforms,allowing these vulgar video content to spread not only pollutes social atmosphere,but also is not conducive to the healthy growth of minors.One of the difficulties in managing such videos is that everyone has varying standards for soft pornography,making it difficult to identify such videos.Soft pornography will do no good to the construction of the whole media ecological environment,and even promote the offline grey industrial chain,endangering people’s life and property safety.So not only short video creators and audiences need to enhance their own literacy,but short video platforms also need to attach great importance to this issue,increase efforts to crack down on illegal creative behavior,and timely take effective measures to spread vulgar and vulgar video content.The relevant government departments need to implement relevant reward and punishment mechanisms,actively crack down on online soft pornographic content,cut off the interest chain of vulgar short videos,and build a good media ecological environment.