Transformation Of Provincial Media News Production In The Era Of Converged Media

This paper starts from the theoretical perspectives of Hartmut Rosa’s critical theory of social acceleration,Karen Wall-Jorgensen’s "Emotional Turn Research" and Merowitz’s "Media Situation Theory",taking Fujian Radio and Television Group as a typical case.In-depth media integration news production practice,based on research and analysis,using the research method of participatory observation and in-depth interviews,theory drives practice,focusing on the thinking and practice of Fujian Radio and Television Group’s media integration transformation,and exploring the deep-seated background behind media integration.theoretical motivation.In the rapid development of media convergence,changes have also taken place in the news production process of radio and television media.The study found that "accelerated" time has penetrated into the news production process,not only shaping the time view of news,but also changing the living environment of news practitioners in Fujian Radio and Television Group,bringing "racing culture" and "24".On the other hand,digital journalism has brought about an "emotional turn".Fujian Radio and Television Group abandoned the concept of binary opposition between emotion and objectivity in news production,and added emotional strategies to news production,thereby driving the audience’s "digital emotion" pays attention to the bottom of the society and creates a reasonable "emotional education" environment;live broadcast has become one of the important measures for the integration and transformation of Fujian Radio,Film and Television Group,and one after another "independent" situations have been created by the live broadcast room.Random social situations and assumed social roles result in generalized "middle zone" behavior.Based on the media situation theory,the integration of TV live broadcast and online live broadcast can better set up a live broadcast situation and play a suitable live broadcast role,thereby driving the audience’s emotions and behaviors.In the future of media convergence and future media convergence news practitioners,under the pace of "acceleration" time,they should independently adjust the time rhythm,maintain a "rational connection" with the Internet,avoid being domesticated by time,and share with "acceleration".progress.Only by actively accommodating "emotions" and parallelizing "emotions" with public rationality can we better serve the emotional needs of the public.In the future,live broadcasts will no longer remain in the overly "careful" preparation of media organizations.Random live broadcast situations depend on different social interaction needs,with higher mobility and better social interaction with audiences.