Self-vibration And Resonance:Construction And Presentation Of Corporate Image By "Voice Of Huawei"

In recent years,the United States has frequently initiated economic and trade frictions against China,ostensibly to solve the trade deficit,but essentially a technological war under hegemony.The rapid rise of Chinese science and technology threatens the status of American technology hegemony.In order to maintain absolute dominance in the global science and technology field,the United States has begun to block Chinese companies in order to suppress the development of Chinese companies in the United States and curb the global influence of Chinese technology.The suppression of Chinese high-tech companies has become the core strategic thinking of the United States.Tthe American efforts to suppress Huawei has attracted worldwide attention,Huawei has also begun to review its strategic position and corporate image.The global multilateral trading system continues to improve,making corporate image one of the company’s core competitiveness.The dissemination of corporate image refers to the process of transmitting value concepts and behavior activities through mass media,and the audience completes the transformation of corporate image perception and attitude through the integration of information.In this process,the enterprise itself often becomes the main body of communication,supplemented by the participation of the public to achieve the purpose of self-vibration and resonance to spread the corporate image.This article selects "Huawei Voice" as the research object,collects and sorts out the vocal samples of Huawei employees,and divides "Huawei Voice" into three categories,including character interviews,theme writings,and visual symbols.The CIS theoretical perspective is used to analyze the three types of samples.Conduct research on the construction and presentation of corporate image,analyze the positive role of "Huawei Voice" in the construction of corporate image,and conduct strategic research on the presentation of Huawei’s corporate image.The article is mainly divided into five parts.The first part is an introduction,which mainly discusses the research background,literature review and research ideas,so as to analyze the research object and theme more thoroughly;the second part introduces the CIS theory and introduces it into Huawei’s corporate image.Discussing its applicability and necessity;the third part is based on the CIS theory perspective,text analysis of the corporate image of "Huawei Voice",in-depth analysis of the text characteristics,and summary of the corporate image of "Huawei Voice";fourth In part,the 5W model was used to analyze the communication strategy of "Huawei Voice" to present the corporate image;in the fifth part,the representative information of the case analysis was extracted,the regression research theme provided relevant inspiration and suggestions for corporate image shaping and communication,and the review and analysis of the research process And deficiencies,to make an summary.The study found that when responding to negative public opinion,Huawei made a voice from the bottom up,conveying the "Huawei Voice",showing the advanced corporate philosophy,and constructing a positive corporate image.Behind this is Huawei’s awe of technology and the results of Huawei employees’ ambitions,reflecting Huawei’s open mind and overall view of serving all mankind.For a period of time,Huawei executives have been interviewed by the world media many times,with an average of 5.5 interviews per month to convey their voices and eliminate prejudice.This is where Huawei ’s wisdom lies,demonstrating the global vision and pioneering and innovative development of Huawei ’s joint construction and sharing.idea.In addition to the character interviews,Huawei executives spoke rationally through keynote speeches,used legal weapons to show the company ’s values ? ? to the outside world,supplemented by the personal stories of Huawei ’s ordinary employees,conveyed the most authentic voices of employees at the bottom,strengthened internal cohesion,and connected with external public opinion.,Shaping a rational and calm corporate image when dealing with negative public opinion.In the Sino-US economic and trade friction,the national level is fighting back,and Huawei,which is at the forefront of the position,is also fighting back.At the level of communication strategy,Huawei Company timely spreads,clearly communicates,and widely disseminates,making full use of all media forms,including character interviews,thematic recordings,employee stories,video images,picture symbols,etc.,to always grasp the relationship between corporate image shaping and corporate image communication Dialectical relationship,focusing on driving communication,building an interactive environment,achieving self-vibration and resonance,and objectively transmitting a positive and positive corporate image.