Expression And Construction: The Research On The Framework Of Poverty Alleviation Reports In The People’s Daily Overseas Edition

Poverty alleviation has been an important cause in China for 20 years.The orderly soluting of poverty alleviation is also an meaningfull milestone for China to complete the building of a moderately prosperous society in all respects.At the moment when the campaign of poverty alleviation in China is about to win in an all-round way,it is of great significance to study the reporting process and framework characteristics of media on poverty alleviation.As the painter of the magnificent picture of China’s poverty alleviation,the People’s Daily Overseas Edition is also responsible for the important task of disseminating Chinese voice to overseas audiences,depicting poverty alleviation stories and shaping the images of the country.In order to enhance the national media’s internal and external communication,influence and guidance,it is necessary to conduct a thorough and in-depth analysis of the media communication process and communication framework.The author creatively quotes Zang Guoren’s framework theory,and uses more detailed research methods to conduct in-depth research on the People’s Daily Overseas Edition.Through selecting and sampling the reports about poverty alleviation in the past 20 years,the author describes the three-dimensional,constructed characteristics ofthe selected samples through the construction of categories,presents and analyzes the characteristics of media reports.On the basis of a detailed review,aimed at 20-year poverty alleviation reports,two stages are summarized in the media reports since 2000.The author finds the image of the poor in the early reportsshows a high degree of homogeneity,and their “voice” is extremely weak.However,after entering the "targeted poverty alleviation" stage,the number of reports,which chioce the poor as the source of news increases rapidly,and the poverty alleviation objects begin to receive the general attention of the media.at the same time,war metaphors began to appear frequently in the poverty alleviation discourses,"fight the key battle of poverty alleviation" became the main rhetoric for the media to carry out propaganda and adjust their ideological pace.Considering the changes of the reporting framework of the media in the past two decades,the author summarizes and reflects from four aspects and puts forward relevant suggestions.First,the existed media reports emphasize too much on propaganda and mobilization,and the expression of ideology is too frequent.The media should seek the balance between the national mainstream ideology and the expression of multiple words,soften the expression of news,and find the resonance frequency between the Chinese story and the world’s universal values in the external communication;Second,the existed media reports put over more reliance on the modeling expression that leads to simple reporting structure.Media reports should deploy more energy to strengthen their ability of supervision and reflection,use more innovative skills and broader expression to organize news and give more guidance to the public.thirdly,the coverage area of media is too narrow,and the reports through the fields of education and health are missing,so it should belearnd to extend the content of poverty alleviation reports and keep up with the changes of poverty alleviation policies.Fourth,less attention was pickedin international issues,the media need to find agenda links.The media should take the initiative to find links between China and the world above poverty alleviation.Combined with the national strategic background,the leaders of the People’s Daily Overseas Edition must seek to present global issues which attract worldwide attention,so as to enhance the vitality and attraction.