Research On The Influencing Factors Of Adoption Behavior Of Electronic Picture Books For 3-6 Years Old Children

Picture book,as a unique book type,conveys knowledge and information in the form of picture and text,accompanies children’s growth and enriches children’s childhood life.The coming of Digital Reading Era breaks the limitations of traditional paper picture book reading and has irreplaceable advantages.The rapid development of digital technology has opened up the market of electronic picture book.However,children generally lack the ability of independence,and are easily affected by many factors in the choice of reading methods and the reading process.What is the actual situation of 3-6-year-old children reading electronic picture books? What factors affect reading behavior? In view of these problems,these are the problems that need to be paid attention to and solved in the field of electronic picture book research.Based on TAM Technology Acceptance Model and D & M information system success model,this paper extracts platform quality,content quality,service quality,perceived ease of use and perceived usefulness as independent variables,and combines with the ternary interaction theory of social cognitive theory,introduces three variables of perceived interest,perceived risk and social impact,and constructs a model of3-6-year-old children The model of influencing factors of E-picture Book adoption behavior was established,and a questionnaire was designed to verify the model.In the process of research,questionnaire survey,statistical analysis,in-depth interview,theoretical analysis and empirical analysis are used to analyze the influence factors and target children’s reading behavior.The results show that children’s adoption intention of using electronic picture books is positively affected by platform quality,content quality,service quality,perceived ease of use,perceived usefulness and perceived interest.Perceived risk has a significant negative impact on the adoption intention of using electronic picture books.Adoption behavior is directly and positively affected by the adoption intention,and the impact is significant.Combining theoretical analysis and empirical research,this paper explores and analyzes the reading habits,reading effects of 3-6-year-old children readers and the existing problems of using mobile terminal platform to read electronic picture books in the field of electronic picture books.Finally,based on the research of user behavior and influencing factors,service strategies are proposed to meet user needs,increase user stickiness and optimize reading experience,so as to bring positive impact and reference to the development of children’s electronic picture book market in the future.