The Construction Of The Regional Image Of Sichuan By Douyin "Sichuan Culture Tour"

Douyin "Sichuan Culture Tour",as a short video of culture and tourism created by the Chinese government in the new media era,is constructing the regional image of Sichuan.In this paper,starting from the perspective of geography,combing trill,"sichuan tour",respectively from the medium medium of space,time,place,number four aspects specific analysis trill media landscape "sichuan tour" in sichuan regional image construction mechanism,and analyses its insufficiency,prompting the government text brigade class trill,have more done in the aspect of regional image construction.From the perspective of media geography,this paper explores the construction process of the regional image of Sichuan in Douyin "Sichuan Cultural Tour".By using the means of space,time,place and landscape in media geography,this paper analyzes the methods and specific image contents of constructing the regional image of Sichuan in "Sichuan Cultural Tourism".In terms of space,it realizes the two-way construction of real geographical space and media space and gives space for "others" to express themselves.In terms of time,the construction of sichuan regional image with timeliness and timeliness in short video media is completed by imitating and disintegrating the form of time construction.On the local level,through the analysis of local symbols and local emotions,it discusses the feelings of different users on the expression of local culture in Sichuan.In terms of landscape,the specific content of the regional image of Sichuan is discussed by analyzing the perspectives of different content creators.Through the research of this paper,it can be found that Douyin "Sichuan Cultural Tourism" has achieved excellent results in the construction of regional image in short videos of cultural tourism by pooling regional resources,which makes up for the missing part of sichuan regional image in short videos.However,there are still some weak links in the creation and dissemination of short videos,such as unclear content identification and lack of in-depth cultural excavation of video content.In this paper,some thoughts and analysis are made and some suggestions are put forward:First,set up symbolic symbols for users to quickly search,on the basis of the existing plate to be refined again,strengthen the brand effect;Second,excavate the regional characteristics deeply,carry on the creative production of content,and mobilize the emotional connection of users.Through the analysis of this paper,it is hoped to provide a reference for the process of regional image construction of short videos to some extent,and glow the vitality of unique regional beauty.