Research On The Intelligent Transformation Of Chinese Physical Bookstores

In recent years,with the application and development of artificial intelligence,5G and other intelligent technologies in all walks of life,as well as the emergence of the new crown epidemic has brought earth-shaking changes to all fields of society,which has caused the public’s consumption concept and even behavioral needs.Changes have taken place,which further changes the business model of physical bookstores,and brings new crises and challenges to the development of physical bookstores that cannot be ignored,but on the other hand,it is also a new opportunity for transformation.Physical bookstores can achieve better development only by following the trend of the times and seizing opportunities.From the perspective of the intelligent bookstores already in operation,the use of intelligent technology can fully improve the personalized service and consumption experience of physical bookstores for users,make users’ reading more convenient and richer,and effectively promote the process of intelligent transformation of physical bookstores.However,there are also many problems,such as lack of technology,weak cultural connotation,etc.Only when problems are found and solved can the intelligent transformation of physical bookstores in my country operate effectively and realize the unity of social and economic benefits.This study takes my country’s physical bookstores as the research object,and studies the intelligent transformation of my country’s physical bookstores under the background of the rapid development of intelligent technology in my country and the impact of the epidemic.The selected transformation path is analyzed,combined with relevant cases to analyze the hidden problems in the process of intelligent transformation and development,and propose relevant optimization development strategies.The related research is mainly divided into five parts:The first chapter analyzes the related concepts involved in this paper and the related theories used.The second chapter mainly expounds the background of the intelligent transformation of physical bookstores in my country,in which it analyzes the overall situation of physical bookstores in China,expounds the necessity of technical empowerment of physical bookstores in my country,and analyzes the current intellectualization of physical bookstores with PSET analysis method.The macro background of the transformation;the third chapter mainly analyzes the current status of the intelligent transformation of physical bookstores in my country,and summarizes the two types of intelligent transformation of physical bookstores in my country and the intelligent transformation measures currently adopted,and conducts case analysis..The fourth chapter summarizes the current problems faced by the intelligent transformation of physical bookstores in my country from four aspects:technology,culture,management,and privacy.Chapter 5,based on the summary and analysis of the previous chapters,proposes optimization measures from five aspects:maximizing traffic,maximizing marketing,intelligent scenarios,cultural landmarks,and talent cultivation,and provides a reference path for the intelligent transformation and upgrading of physical bookstores in my country.