Research On The Construction Of Celebrity Images In Ghost Video

The development of Guichu Video is an important aspect in the evolution of subculture in the internet age.It constantly creates exclusive codes to separate it from the mass culture.In recent years,star video has become an important source material for Guichu Video,and the subversion of the inherent image of stars is increasing.In the past,the image of a star was a composite of the combined efforts of the star himself,the producer and the agency,but now that the participatory culture has become a reality,the public is no longer completely passive to accept and interpret the carefully packaged media image.The original meaning of the text in Guichu Video is broken,the image of the star is reconstructed,and the audience’s interpretation angle changes constantly,and Stuart Hall’s coding-decoding theory provides the explanation basis for this change.This paper summarizes the different models of Guichu Video influencing star image construction from different star cases,and combines the theories of Stuart Hall to conclude three models: compliance,negotiation and confrontation.Guichu Video,as a product of decoding,has great energy in the internet space,but this energy also has two sides.On the one hand,Guichu Video can create quite memory points and dissemination of the “Punch Line” for the star to bring more exposure.On the other hand,Guichu Video is very easy to fall into the irrational carnival,which is likely to be accompanied by malicious attacks in the unguided spoofs,which will have a negative impact on the reputation of the star’s clients and even force the star to take legal measures to defend his rights.In the process of star image construction,Guichu Video has caused a lot of conflicts in reality,which leads to a series of ethical reflection of network communication.