Research On Audience Participation Of Suspense Network Drama

Since the beginning of the first year of online dramas in 2014,high-quality online dramas such as "Soul Ferry","Chasing the Murderer in the White Night","Psychological Crime" and"Undocumented Crime" have appeared successively,bringing more popularity to the network drama.Major online platforms such as LeTV,Tencent,and Youku Tudou have begun to increase investment in online dramas,and online dramas continue to develop extensively.In 2016,some well-produced online dramas began to be integrated with traditional TV stations.Various David TVs introduced online dramas into weekly theaters,and the creation of online dramas was gradually standardized.Today,the market has formed a market structure with iQiyi,Tencent Video,and Youku Video as the main production and broadcasting platforms.At the same time,suspenseful web dramas have become an important area of web drama creation due to their unique themes."Mist Theater" and "Suspense Theater",the theater mode operation has further shaped the brand image of suspense online dramas.iQIYI’s "Mist Theater" has launched 9 suspense-type online dramas since its revision and upgrade in 2020.Among them,"The Silent Truth" received a score of 9.1 points on Douban,and "The Hidden Corner" became one of the popular dramas of the year.The development of suspenseful web dramas cannot be underestimated,and the audience is an important factor affecting its development,so it is very important to understand the audience’s participation in suspenseful web dramas.This paper takes this opportunity to analyze the behavioral performance of the audience in selective participation,productive participation and consumption participation.Based on John Fisk and other popular culture theories,this paper uses suspenseful online dramas such as "The Hidden Corner","The Silent Truth",and "White Night" as cases to demonstrate and analyze the audience’s participation behavior.The focus is on the characteristics of audiences in suspenseful web dramas,the selective participation of audiences,the behavioral performance of productive participation,consumption participation,and the general characteristics of audience participation behaviors.Analyze the behavioral motivation of audiences when participating in suspenseful web dramas.The article is divided into five chapters.The first chapter is the social context of audience participation,which discusses the influencing factors of audience participation from three macro levels:cultural pattern,new media technology empowerment,consumer society and the promotion of pan-entertainment economy;It is the narrative text feature of suspenseful web dramas.It analyzes why suspenseful webdrama texts attract audiences from the micro-levels such as suspense narrative,realism,audio-visual symbols,text gaps,etc.The third chapter is the behavior of audiences participating in suspenseful web dramas.The characteristics of the audience of the drama,the selective participation of the audience,the behavioral performance of the productive participation,the consumer participation,and the main characteristics of the audience participation behavior are discussed in three aspects;the fourth chapter is the audience participation motivation of the suspense network drama.The method analyzes the audience’s selective,productive and consuming participation behavior motives.The fifth chapter is the enlightenment and reflection of audience participation.According to the previous research,it summarizes the audience’s participation behavior,analyzes the positive and negative meanings of audience participation,and then provides suggestions and countermeasures for the development of online dramas.