The Third-Person Effect In Media Reports Of Cervical Cancer And The Impact Of Perception On Behavior

The research on the third-person effect of health news has been an important issue in the field of health communication in recent years.On the one hand,health news can convey health information and help people deal with health threats;on the other hand,the content of media reports often mouses negative emotions from the audience and makes people anxious.The above-mentioned characteristics of health news often cause third-party effects,and the audience tends to think that the influence of media reports on others is greater than the influence of media reports on themselves.Cervical cancer media reports have the same characteristics of health news,so this article proposes the hypothesis that cervical cancer media reports have a third-party effect.Perception and behavior are two important components of third-person effects.Demographic variables,knowledge level and media exposure are important variables that affect the effects of third parties,which are reflected in the impact of media reports on cervical cancer that the audience can perceive,the impact of media reports on cervical cancer that are perceivable by the audience on others,and Perceived bias in three aspects.Perceived to influence the generation of behavior,the above three aspects of the third-person effect have a significant impact on the behavioral intention of the audience to further search for information related to cervical cancer,vaccinate HPV vaccine and regular physical examination screening and other preventive measures.This article uses the method of snowball sampling,taking women in the 14-55 age group as the survey subjects,and handing out questionnaires in Jinan City.Based on the literature review and research framework,this article puts forward 27 research hypotheses around the influencing variables,third-party effects and behavioral intentions of cervical cancer media reports.Influencing variables include demographic factors(age and education level),knowledge level(knowledge level about the causes and symptoms of cervical cancer infection,knowledge level about cervical cancer prevention and treatment)and vector contact(vector use time and vector contact frequency)three Part;the third-party effect includes three parts:the audience’s perception of the media report’s influence on themselves,the influence on others,and the perceived prejudice;behavioral intentions include searching for cervical cancer(severity,clinical symptoms,causes of infection,preventive measures,treatment measures)The intention of related information,the intention of vaccinating HPV vaccine and the intention of regular physical examination and screening are three parts.Descriptive analysis,correlation analysis,and regression analysis were performed on the collected questionnaires and data through SPSS.The results of the study found that there is a third-person effect in media reports of cervical cancer,and the respondents’ perception of age,knowledge level,and media exposure Media reports have a positive impact on their own influence and the influence on others.The interviewee’s perception of media reports’influence on themselves and others has a positive influence on behavioral intentions,while perceived biases have a positive influence on behavioral intentions.Negative influence.According to the interviews,the objective evaluation of perception,the optimism and "once and for all" mentality of the audience on preventive measures,and the dependence and trust on authoritative information are the important reasons for the negative impact of perceptual bias on behavioral intention.