Research On County Publicity Strategy Of Short Videos Of Internet Celebrities Based On Meme Theory

County development is a kind of regional development,covering urban and rural areas,and is the foundation of national and urban development.County development reflects in various aspects such as economy,culture and society,and the development of these aspects cannot be separated from county publicity.Under the background of the Internet,are heavily dependent on county county propaganda media or traditional media play a role,only a few of the county can use the short video platform,get the linkage effect of propaganda,it seems that the influence of the media convergence mainly in the country and city level,in the application and has little impact on the level of the county,County finance media or traditional media(mainstream media)want to break through the bottleneck of county publicity creation,it is necessary to fully grasp the publicity role of short video platform,innovate publicity consciousness,and deepen the actual utility of media integration.Content innovation is the foundation of the county propaganda,to draw lessons from web celebrity short video success experience,based on the theory of memes,in this paper,through summarizing caoxian county,Ding Zhen,royal jiaolong short video the pros and cons of fame,using "assimilation,retain,expression,transmission" four stages for in-depth analysis,short video content analysis web celebrity short video mode for transmission characteristics,the present situation,the process,purpose and significance,Summarize the advantages of short video publicity of Internet celebrities;At the same time,the practical problems existing in the short videos of Internet celebrities in county areas and the drawbacks of the communication of Internet celebrities’ memes are analyzed to avoid the problems caused by the deep integration of media and maintain the lasting effectiveness of the propaganda of short videos of Internet celebrities in county areas.In order to better fit the actual development of the county,the author,through interviews,understands the understanding of ordinary netizens on the county Internet celebrity short video,the current situation and effect of the county Internet celebrity short video at the grassroots level and the driving force of the short video platform for the development of the county,summarizes and puts forward the county publicity strategy for different angles:On the model,to the county is a combination of media,with a short video as the breakthrough point,in support of traditional media,the construction of the new media transmission matrix,at the county level to strengthen the power of the media depth fusion,the authority of the mainstream media control content,trill,quickly since the media highlight contents of entertainment effect,In terms of content creation,we should create local Internet celebrities,rely on the existing Internet celebrities resources,promote characteristic culture,pay attention to emotional empowerment,realize online and offline interaction,let the general audience participate in the publicity of the county and enhance the cohesion of publicity in the county on the basis of ensuring the openness of government affairs and the service in place.The promotion of Internet celebrities’ short videos in counties is not only an innovation of media fusion at the county level,but also a key move for the positive guidance of memes in Internet celebrities’ short videos.