Research On Business Model Innovation And Performance Of Coffee Companies Under The Background Of New Retail

Due to the growth of Internet-tech,retailers are facing many challenges related to new Internet digital technologies such as online e-commerce.and must find new sales channels.In 2016,retailers turned to a new model which let consumer enter into a new world as soon as it was proposed.The new mode statement could tackle the complex towards traditional trade and new trade,and probably shorten two shortcomings on the other hand.By integrating online,offline and logistical connections,"New Retail" has set a blueprint for the future development of retailers and the orientation of solid relationship and attachment of the new mode.As the leadership of coffee company,however,because of this,tremendous challenges and poor performance around.Starbucks is advancing in a wave of new retail models to address the challenges faced in its in-house development process.A new round of unique strategic transformation.With the rapid development of our country’s economy and the constant change of people’s consumption concepts and habits,coffee consumption is attracting more and more people’s attention.Some experts predict that the coffee market in China will exceed 1 billion yuan by 2025.Statistics show that China’s annual coffee consumption growth rate is 15-20%,while the global growth rate is only 2%.This macro market situation is unquestionably important good news for Starbucks,which has just entered the market.Starbucks Coffee is breaking the boundaries of traditional coffee brand operations with a unique and innovative concept that combines online transportation guidance and offline spatial experiences in a new retail environment,and a perfect combination of product,price and convenience.noticing This article analyzes Starbucks’ operations and suggests constructive strategies based on current issues.This article first summarizes the relevant national and text.and articles and theories surround,it analyzes the evolution and fact of the strategy,how it change,and how coffee companies have created it.You will have a corresponding understanding of whether or not a strategic transition to a new retail model will follow.Then,based on the environmental analysis of the strategic transformation of new retail coffee,based on the theoretical foundations of value proposition,value transfer,and value realization,we start from these three dimensions and compare the characteristics of Starbucks business model.Perform analysis.Starbucks Executive Summary To evaluate the successful business model of the global restaurant chain giant and the overall performance results of Starbucks’ strategic transformation implementation as a key factor in responding to the new business environment.At last,Starbucks’ strategic transformation experience according to the new retail model and existing risks and challenges are summarized and suggested accordingly.