Advantages And Innovative Strategies Of Mainstream Media Vlog Communication

In the all media era,the media at all levels are exploring the innovation of communication form and content.At this time,the new video communication mode vlog(video blog)began to appear.It was sought after by the majority of Internet users with its advantages of personalization,low threshold and fragmentation,and quickly became one of the ways for the professional news production of mainstream media to seek development.As the professional subject of news reports,the mainstream media used to be serious and stylized,so the communication crowd and content are very limited.The news report in the form of vlog is that the mainstream media adopts new video forms to seek their own innovation and carry out news broadcasting and information dissemination.This study is divided into four chapters.The introduction will define vlog and mainstream media,and sort out the purpose and significance of the research,research overview at home and abroad,research scheme and so on.The first chapter briefly summarizes the origin of vlog,summarizes the reasons for the popularity of vlog,and introduces the rise process of mainstream media vlog communication.The second chapter is divided into four sections to introduce the characteristics of the communication mechanism of mainstream media vlog: the first part is the characteristics of the main body of mainstream media vlog;The second part uses the content analysis method to make quantitative analysis of the data,selects "people’s Daily" as the sample,and presents the content characteristics of vlog communication by mainstream media in the form of charts;The third part is the channel characteristics,which analyzes the help of social media and other platforms to vlog;The fourth part analyzes the characteristics of the audience based on the questionnaire survey of the mainstream media vlog audience;The third chapter summarizes the vlog communication effect of mainstream media through the research of the above parts and the attitude feedback submitted by users in the questionnaire,and summarizes the vlog communication advantages and characteristics found in the research process of the second chapter.The fourth chapter summarizes the limitations and problems of vlog form of mainstream media in the article,and puts forward innovative strategies for the proportion of vlog form in the reporting form of mainstream media and the grasp of content.At this stage,the use of vlog form by various media is still in the exploratory stage.Under this background,whether vlog form is suitable for the news reports of mainstream media,how to balance the proportion and content of traditional news reports and vlog form reports,and how to use vlog form to bring better communication effect to mainstream media is of great research significance.