YL Media Center Social Media Marketing Strategy Research

With the increasing popularity of foreign social networking sites,social networking has begun to enter the Internet world in China.A new generation of social media--we chat,Dou yin,Kuai shou and so on have mushroomed.The user-centered "we media" era has officially begun,and the way of communication has undergone earth-shaking changes.Strong interaction,quantitative information carrying function,information fragmentation,resource sharing and other characteristics of social media communication present the particularity.Under such new media background,YL Media Center was officially established in 2016 by YL Daily newspaper,YL radio and TELEVISION station,YL News network and its subordinate units.After the transformation of traditional media,how to adapt to the development environment of new media,use social media platforms,integrate existing resources to achieve marketing goals,is an urgent problem to be solved by YL media center and prefecture-level media.This paper analyzes the existing marketing mode of YL media Center in the context of social media,and specifically explores the influence of social media environment on traditional media marketing.The author by collecting,sorting at YL media center to carry out marketing activities,design a specific questionnaire involved in the purchase of consumer groups,and from the quantitative data scientifically refined social media platform in the successful marketing of a variety of factors,at the same time find out suitable YL media center further extends the potential of the project,as well as the future deep industry resources and commercial value.Paper,by studying the domestic and foreign social media marketing,marketing strategy analysis,the influence of consumer behavior theory,such as all-round,multi-angle to explore the change of marketing mode of YL media center,will interview,data analysis,questionnaire investigation method to apply to YL media center,a social media marketing market opportunities and advantages,It has strong theoretical and practical significance,and provides constructive suggestions for YL media center to formulate marketing strategies,improve social credibility,increase the value of news communication,and also provides reference direction for the integrated development of prefecture-level media.