Research On The Social Construction Mechanism Of Anti-Epidemic Poster

Since the outbreak of COVID-19 at the end of 2019,anti-epidemic poster have played an important role as a publicity medium,becoming a powerful propaganda tool in the context of "isolation" due to their simplicity and strong visual impact.As a special poster form,anti-epidemic poster are closely related to the development of the epidemic from emergence to extinction.The production process of poster is the epitome of media social construction.The study of poster social construction is helpful to understand the relationship between media and society and explore the process of media social construction.This thesis takes anti-epidemic poster in 2020 as samples and social constructivism as theoretical support to explore how anti-epidemic poster are constructed by society.In the social construction of anti-epidemic poster,who are the constructors,what are the roles of different constructors,and what are the relationships among constructors? How does the construction subject promote the construction of anti-epidemic poster,what is the construction process,and what are the construction results? At the same time,this thesis attempts to sort out the construction mechanism of anti-epidemic poster and summarize the essence of anti-epidemic poster.Chapter one summarizes the background,rise and development of anti-epidemic poster and the basic composition of posters.The formation of anti-epidemic poster is not accidental,but inevitable.Before the formation of anti-epidemic poster,the social political and economic background was in a stable state,but the outbreak of the epidemic broke the balance of social development and promoted the generation of different types of anti-epidemic poster.With the change of social background,the construction actions of the constructors have changed,which has promoted the transformation of anti-epidemic poster.The second chapter analyzes the construction process of anti-epidemic poster in Wuhan,and sorts out the construction subjects,construction process and construction results.The author finds that in the process of construction,the constructors include the government,the media and the public,and the government is in the leading position.The government guides the media and the public to take action through policy release,and releases new policy information in the feedback action of the media and the public,forming a closed loop with the construction action of the media and the public.Anti-epidemic poster have been continuously constructed,forming a stylized construction process from the theme,content,expression and distribution of posters,and building diversified anti-epidemic poster such as epidemic consensus,anti-epidemic action mobilization and tribute to retroactive role models.The third chapter,through the analysis of anti-epidemic posters during the normal period of the epidemic,found that under the influence of anti-epidemic policies and the epidemic situation,the main body of anti-epidemic poster has not changed,but the role of the construction has changed,forming a media-led,government-assisted,public participation situation.The change of the role of the constructors makes the constructors have a tendency in the construction process.Under the impetus of policy shift,media selection,public attention shift and distribution platform,the poster picture of the univariate change of the normal protection content and the prominent emphasis of anti-epidemic spirit publicity has been formed.Chapter four summarizes the construction process of anti-epidemic poster according to the content of chapter two and three,and concludes the social construction mechanism,construction characteristics and construction essence of anti-epidemic poster.The combined construction of anti-epidemic poster in different stages forms a complete construction process,which is not an overnight process,but a continuous and changing process.But the mobilization of poster media itselfIn the process of construction,the constructors of function determined to uphold the sense of social mobilization,inject the anti-epidemic concept,the sense of family and country,and the sense of community with a shared future,and promote the anti-epidemic action.