Research On The Risk And Prevention Of Internet Enterprise MERGER And Acquisition

In recent years,the dividend of Internet traffic has gradually receded,the growth rate of macro economy has been slowing down,and the internal competition pattern of the Internet industry has become increasingly fierce.Internet enterprise m&a is different from other traditional industries,paying special attention to the value potential and user share of the acquisition target.Many Internet giants seek new economic growth points through mergers and acquisitions,and emerging Internet enterprises begin to gain market competitiveness through "staying together".This paper first summarizes the domestic and foreign scholars on the basis of risk research,summarizes the relevant theoretical basis.Then,it introduces the status quo,characteristics and motivation of Internet enterprise MERGERS and acquisitions based on the case.Then,it makes differentiation analysis according to the performance of decision-making,transaction and integration stages in the whole process of mergers and acquisitions.In combination with the status quo of each link of mergers and acquisitions and the characteristics of Internet enterprises,it respectively finds and discovers various potential risks.Sixteen specific risk evaluation indexes are designed to evaluate the risks in the M&A process and sort them according to their importance,and provide corresponding prevention schemes.Finally,the risk control framework of the whole M&A process is established.Based on the H and D company merger and acquisition activity as a case study,summarizes all kinds of information and data related to the research target,and to the employees as a targeted investigation questionnaire distributed object,reasonable use of analytic hierarchy process(ahp)and fuzzy comprehensive evaluation method,with Internet enterprise m&a risk and protection as the theme makes a deep analysis and discussion.Relevant conclusion shows:D H company mergers and acquisitions company as a model of horizontal mergers and acquisitions in Internet companies,its biggest characteristic is to H company through behind the scenes of capital injection to evade the risk of information asymmetry,exchange payment ways to reduce the early payment risk,through mergers and acquisitions both sides independent operation,reduce the risk of the financial integration,the financial system has certain effective risk prevention measures.However,the biggest challenges in the three stages of M&A are legal risks brought by monopoly sanctions from the Market supervision Bureau,financing risks brought by single financing channels for M&A,and human resources integration risks brought by improper integration of organizational structure.Enterprises need to pay attention to the anti-monopoly policy,adopt various financing channels to obtain funds,and adjust the organizational structure of both parties reasonably to avoid risks.Driven by the behind-the-scenes capital giants,Internet enterprises will see more and more horizontal mergers and acquisitions in the industry,and mergers and acquisitions will become more and more frequent.The merger and acquisition methods used in this case can enrich and broaden the merger and acquisition ideas of other similar enterprises,and its failure experience can also alert enterprises in the industry.