Research On Popularization Of Marxism From The Perspective Of Media Convergence

Since the founding of the Communist Party of China for one hundred years,how to publicize and popularize Marxism has always been a particularly important task to be concerned and studied,which is not only the requirement of Marxism itself,but also the meaning of Marxism in China.With the continuous development of digital communication technology,the CPC Central Committee with Comrade Xi Jinping as its core has repeatedly made important instructions on promoting and supporting the development of media convergence,and has repeatedly considered and adopted guidance on promoting the development of media convergence,which provides fundamental compliance for us to study the popularization of Marxism from the perspective of media convergence.Therefore,’we should work according to the situation,respond to the situation,follow the trend,accelerate the development of media integration ’ to help the party ’ s innovation theory ’ fly into the ordinary people ’ s home.The practice of media development shows that new media and traditional media have developed from interaction to deep integration and constructed a new era of media convergence.In the era of media convergence,new laws,new characteristics and new patterns of media communication have emerged.The transformation of propaganda paradigm makes the popularization of Marxism face the practical environment of opportunities and risks.The purpose of this study is to inherit the existing scholars on the basis of the theory,through the practical exploration of the excellent cases of the popularization of Marxism,summed up the optimization measures of the popularization of Marxism from the perspective of media,in order to have reference for the ideological work in the future,and effectively enhance the important role of the cohesion of the mainstream ideology.This paper follows the basic idea of ’ what-why-how ’,which is divided into five parts.The first part is an introduction,which mainly introduces the research review at home and abroad and the key points,difficulties and innovations of this study.The second part is the definition of the core concept and the coupling mechanism of this study.The third part mainly from the historical level,theoretical level,practical level three dimensions to analyze the logic of the media communication of Marxism.The fourth part summarizes the opportunities and possible practical misunderstandings brought by the rise of the media convergence to the popularization of Marxism,and focuses on the analysis of the excellent cases of media convergence promoting the popularization of Marxism to present the practical status of the popularization of Marxism from multiple perspectives.The fifth part puts forward the optimization strategy of promoting the popularization of Marxism in the media environment from four aspects : adhering to the orientation of “ integration ”,establishing the consciousness of “ integration ”,integrating the resources of “ integration ” and paying attention to the management of “ integration ”.