Research On The Innovation And Development Of Digital Media Art In The Era Of Artificial Intelligence

Artificial intelligence has set off a storm of intelligence and promoted the digital era into a new stage.Human activities have been closely connected with digital media.The public can use digital media to express,create and communicate at will anytime,anywhere.Digital media art relies on digital media technology to show creativity,which has a far-reaching and vital impact on the development and growth of cultural and creative industries.Countries all over the world focus on the economic benefits brought by cultural and creative industries.Therefore,they have issued relevant boost policies and paid more attention to the talent training of digital media art.In order to understand the digital evolution brought by digital media art in the era of artificial intelligence,and to explore the characteristics and future development of digital media art,this thesis adopts interdisciplinary research methods,comparative research methods,literature research methods and other methods.Firstly,through the academic research of scholars at home and abroad,this thesis defines the concept of digital media and digital media art,and understands the relationship between digital media technology and artificial intelligence,Have a clear concept of digital media technology and a general understanding of the application scenarios of digital media technology in the intelligent era.Then,from the perspective of technology,communication and art,observe the performance of digital media art at the current stage with deeper and deeper intelligence,and find out the hidden problems and Countermeasures under the wave of intelligence.Think about the innovative development strategy of digital media art,analyze the digital media industry,think about the training of new talents brought by the development and growth of digital media industry,observe the coping strategies of digital media art education in Colleges and Universities under the influence of the expansion of digital media industry,think about digital media art education in Chinese colleges and universities,and understand the relevant policies of the state to support the development of digital media art.Finally,it observes,summarizes and imagines the innovative practical development of digital media art in the current and even future post AI era.It is found that digital media art is the crystallization of technology and art in the wave of digital informatization,which confirms the development process of mutual integration and mutual promotion of multimedia and new art forms.Digital media art is an art form based on digital media technology,or an interdisciplinary subject integrating art,design,computer graphics and media technology.It carries the characteristics of many disciplines,such as replicability,reorganization,calculation and transmission attached to digital technology,interactivity,immersion,virtuality and intelligence of social communication process,diversity of forms of artistic creation,nonlinearity of artistic narration The timeliness of information transmission and the convenience of creative tools.The application of digital media art in the era of artificial intelligence is rich and colorful,but there are also some problems under the wave of intelligence,such as weak awareness of copyright,the prevalence of spoof culture,the lack of cultural connotation and so on.In the face of and contact with online behavior,we should consider and guard against excessive entertainment to prevent irreparable negative impact.In addition,the development of digital media art is inseparable from creativity.The talents needed by the digital creative industry are comprehensive literacy with both technology,creativity and operation ability.Therefore,application-oriented talents with high skills,creative talents with innovation ability and high-end compound talents with high quality and high education are the power source for the development of the digital media art industry.Based on the above findings,the author believes that we can learn from the talent training mode of foreign universities,summarize its training advantages,learn the advantages of its talent training,and then improve the digital media art talent training mode of domestic universities,so as to find a digital media art talent training path in line with the era of artificial intelligence.