Research On The Dissemination Of Party History On The WeChat Public Account Of The Communist Youth League Central Committe

2021 is the 100th anniversary of the founding of the Communist Party of China,and it is also a junction point for the progress of the double-hundred policy(All flowers are in bloom and hundreds of schools of thoughts contend).Under the background of the rapid development of new media,and as a mainstream media we should cater to the development trend of the era,and be keenly aware of the communication form changing direction,and undertake the important task of disseminating mainstream ideas with the dissemination methods and discourse systems which the people would like to hear.As the foundation of the party building work in the new era,the dissemination of party history not only has rich dissemination content,but also has an irreplaceable spiritual core.The dissemination of party history in the new media environment could disseminate policy concept,enrich the image of the party,and transmit mainstream consciousness.This article had selected the “Learn the party history,strengthen the faith,and follow the party”section of the Communist Youth League Central We Chat public account learning platform as the research object,and total 195 push composition samples from March12,2021 to November 19,2021 were used for analysis and research.This article begins with the "Learning Party History,Strengthening the Faith,and Following the Party" section of the Communist Youth League Central We Chat Official Account Learning Platform.from the perspective of communication,with content analysis to conduct research,we divide the content of its tweets in detail,and then summarizes the characteristics of transmission.At the same time,combining the characteristics of communication content(theme,characters,sources,etc.),tweet form(reading time,tweet type,title presentation,etc.)and emotional index(tweet emotional type,writing style)and other aspects,through the number of tweets reading,the number of likes,and the number of look at we summarize its communication effect.Through correlation analysis,the influence of each element on the communication effect is summarized.Finally,this paper draws a conclusion and look forward on the communication effect of the Communist Youth League Central We Chat Official Account for the reference of more new media in government affairs and expects that the communication forms and functions of mainstream media in the new media era can be more enriched.To stabilize the dominant position of mainstream discourse power in the network circle.