Research On The Strategy Of Improving Lanzhou Urban Cultural Identity In The Environment Of Financial Media

The report to the 19th CPC National Congress clearly pointed out that "attaches great importance to the construction of communication means,tell China’s stories well,and enhance the country’s cultural soft power." Over hundreds of years,cities have become the main scene where people live and work,so urban culture has also become an important part of telling Chinese stories.In the process of history,identity is an important prerequisite of cultural exchange.From the perspective of social psychology,the communication of urban cultural identity is a kind of social identity which the identity construction between the communication and information acceptance.Lanzhou is a pivotal city.The survey found that the cultural identity of Lanzhou city has low relation,and the cultural identity of Lanzhou city is down.How to enhance the cultural identity plays an important role in promoting the positive image,the tourism development and the economic and development of Lanzhou city.This paper mainly studies urban culture in Lanzhou,firstly,from the Lanzhou city "people,things,goods,field" four analysis elements,adopt the questionnaire method,random sampling questionnaire 448,and use the Cronbachm coefficient of reliability and validity,select representative elements to analysis,identify elements of Lanzhou city culture,paving the way for the identification strategy.Secondly,the urban culture of Lanzhou is analyzed in detail from the perspective of PRIS.Tourists and local residents were sampled and randomly sampled.There are 417 valuable and reference questionnaires were collected.The reliability and validity of this survey were tested by using the Cronbach coefficient.Through the evaluation and analysis of P(Perceptibility),R(Readability),I(Image ability),S(Stroll ability)of Lanzhou to find out the success and deficiency.Finally,through in-depth analysis,relying on the financial media environment,starting from the relevant problems,we put forward the relevant strategy of Lanzhou city cultural identity.All in all,cultural identity provides multiple perspectives for the development.In the financial media environment.The promotion of the identity of Lanzhou urban culture can not only rely on the former serious,but also dignified urban culture on the TV screen.The means of communication have sunk and given way to various social platforms such as Tik Tok and Weibo.The authenticity,participation and transparency of the multi-means immersive or panoramic cultural identity and communication strategies all make the audience have a strong sense of involvement,involvement and identity.Thus promote the spread of Lanzhou urban culture,promote the sense of identity of Lanzhou urban culture to build the imagination common space of Lanzhou urban culture.