Research On The Risks And Countermeasures Of Network Trust In The Era Of Self-medi

In the 21st century,with the continuous innovation and development of Internet technology,the rise of self-media platforms represented by Douyin short video,Kuaishou,Weishi,etc.,has undergone tremendous changes in the way of information dissemination."Everyone has a microphone",and the discourse system is gradually diversified.In the era of the rapid development of we media platform,the generation of network trust is a process of constantly collecting information and judging.the generation of online trust is a process of continuously collecting information and making judgments.In this process,network trust will change in terms of trust foundation and interaction chain,and will take on a form with the characteristics of self-media.In the process of development,network trust is affected by factors such as individual similarity,reputation and system,and presents three different trends:strengthening,weakening or interrupting.So,in the era of self-media,is there any risk in online trust? The study found that online trust in the self-media era was established after the subjective judgment of rational actors.Rational actors take information as the key,take individual judgment as the path,and go through the whole process from trust generation to strengthening,weakening or interruption.The influence of various factors such as individual self-presentation alienation may produce social risks such as blind conformity,"killing familiarity",online fraud,online violence and emotional disorders,which may eventually lead to the breakdown of trust.The risk of online trust is essentially the result of the accelerated speed of social transformation,a large part of which is due to the rapid development of self-media.At the same time,the impact of real interpersonal relationships and real social trust on online trust cannot be ignored.Therefore,it is necessary to combine the development of the real society,under the constraints of laws and regulations,to stabilize the social support network,reasonably supervise the expert system,guide individuals to actively present themselves,and improve the trust level of the whole society.