| With the continuous development of culture and art,the rich cultural heritage of Chinese traditional culture has brought great vitality and vitality to modern art.Nowadays,the trend of design in China is developing very rapidly,and more and more traditional culture is integrated with modern science and technology.At present,the requirements for design pay more attention to excavating the corresponding spiritual connotation and humanistic care.New media art is also closely related to traditional culture.With the country vigorously promoting the development of the excellent culture of the Chinese nation,the integration of Chinese excellent traditional culture and digital media art is a very valuable attempt and exploration.Starting with the category evolution and contemporary expression of the image of gods and monsters in Shanhaijing,this paper discusses and studies the image of gods and monsters in Shanhaijing in many aspects.This paper analyzes the artistic design language of the image of gods and monsters in the book of mountains and seas from the aspects of ancient books,folk art and contemporary art,and analyzes the contemporary design characteristics of digital painting,film and game.Then combined with virtual reality art to explore,through the analysis of the digital presentation and traditional innovative design works of the famous new media artist Bai nanzhun and the Beijing Winter Olympic Games,this paper obtains how to construct the new media art expression of contemporary traditional culture under the condition of adhering to the unique artistic charm and connotation of Oriental culture.Taking carrying forward the inheritance and development of Chinese excellent traditional culture in art as the core and purpose,using the combination of Virtual Reality Art and the cultural connotation of Shanhaijing,it is applied to digital media art creation,and exploring how to design digital cultural products with contemporary characteristics and meet people’s needs through the creation of graduation work shanhaiyouling.The author analyzes the design language of the image of gods and monsters in the book of mountains and seas,which provides the design direction for practical design and creation.The design work "mountain and sea has spirit" uses the combination of Virtual Reality Art and excellent traditional culture,which is intend to carry forward the excellent national culture. |