Research On The Mobile Client Of County-level Convergence Media

In the construction of county-level Convergence Media,mobile client APP,as an important application scenario for integrating local resources,can effectively link the local people.It is the key for the county-level Convergence Media center to regain the operational dominance and grasp the speaking right,and it is also a powerful driving force for building a new pattern of grassroots social governance.How about is the operation of the county-level Convergence Media mobile client? And how to optimize the county-level Convergence Media mobile client to better serve the lives of the masses and assist grassroots in social governance? This article takes the Brilliant Tongcheng APP,the mobile client of Tongcheng,Anhui Province,where the economic development level of the central region of our country is in the middle,as the object,to study the operation and construction of the county-level Convergence Media mobile client APP.At present,comparing with We Chat official accounts and Weibo accounts,the numbers of county-level Convergence Media mobile client APPs in our country are not common,but high-quality clients such as Ai Anji,Beijing Changping,and Yunshan Gaoping have emerged.However,its overall development level is uneven,and there are still many problems such as difficult promotion,insufficient service awareness,and poor hematopoietic ability.The operation of our country’s county-level Convergence Media mobile client APP has four major advantages: strong government support,high credibility of official authority certification,platform support for cloud interconnection,and guaranteed information security.The Brilliant Tongcheng APP has gained widespread praise through the production of original content,meeting the individual needs of users,maintaining good user relationships,planning activities to realize network traffic and other strategies.And it can be used as a reference for the construction andoperation of our country’s county-level Convergence Media mobile client APP.However,there are still development problems in the operation of the Brilliant Tongcheng APP: low usage within the county,passive download methods,information services are still far from users’ needs,poor interactive experience,and public satisfaction needs to be improved.To break through the development bottleneck in the operation of county-level Convergence Media mobile client APP in our country,we need to proceed from four aspects:firstly,in content production,we must integrate local characteristics,do a good job in local content push,and carry out integrated reports closely following local hot topics;secondly,in the form of interaction,we must innovate interactive forms,develop UGC platforms,create network circles,and smooth the interaction between users and platforms,users and users,and platforms and platforms;thirdly,in terms of community services,it is necessary to enhance local life services,government services,and typical public services,and form a media community to provide users with a full range of chain services;fourthly,in terms of revenue models,it is necessary to absorb multiple subjects to carry out business activities and improve its own hematopoietic function.