Research On Converged Media Products Of "Inner Mongolia Daily" Wechat Platform

With the popularization of the Internet and the continuous development of new media technology,China’s traditional media have started the road of media convergence.The year 2014 was the first year of media convergence in China.In the same year,Inner Mongolia Daily opened two official WeChat accounts.Since then,converged media products have been introduced to the public through the WeChat platform of Inner Mongolia Daily’s official.This paper takes the original media products published on the WeChat platform of Inner Mongolia Daily as the research object,adopting the content analysis method,data analysis method and comparative,whose aim is to understand the development and changes of converged media products on Inner Mongolia Daily.This paper is divided into three parts,including introduction,text and conclusion.The introduction part gives the descriptions of the research background,relevant literature review,research purpose and significance,research methods and so on.The text consists of four chapters.The first chapter mainly discusses the media convergence under the guidance of Internet Thinking,the challenges and opportunities that mainstream media are facing.In chapter two,based on the connotation and types of converged media products,the basic situation of converged media products on Inner Mongolia Daily’s WeChat platform is summarized.The third chapter makes a vertical and horizontal comparison of converged media products on Inner Mongolia Daily’s WeChat platform,then obtains the development context and performance characteristics of them.Chapter four,on the basis of analyzing converged media products on Inner Mongolia Daily’s WeChat platform,summarizes the shortcomings of the converged media products,and puts forward the corresponding optimization suggestions.Integrating the content of the text,the conclusion part summarizes the significant features,functions,existing problems and impacts of converged media products on Inner Mongolia Daily’s WeChat platform,and puts forward prospects based on the future development trend of converged media products.