| Popularization of law is an important task in the process of the rule of law in China.In the Internet era,new media dissemination of law has emerged,among which the wechat public account of law popularization plays an important role.The study on the factors influencing the dissemination effect of wechat public account of law popularization can provide guidance for the operation of wechat public account of law popularization.Based on the questionnaire investigation,content analysis and data analysis methods,in China the franco-prussian We Chat public number,for example,select all the tweets in almost three years,by means of equidistant sampling from 500 tweets as sample,carries on the regression analysis using SPSS software,can be concluded: the title,sentence patterns,innovation can increase the communication effect;Second,medium and short tweets,i.e.3000 words or less,have better communication effect;3.Tweets published in the form of videos have better communication effect;Fourth,the dissemination effect of serious professional style tweets is better.According to the research results,suggestions are put forward to improve the communication effect of wechat public account of law popularization: First,create high-quality content of law popularization,do clever title design,attract the attention of the audience,make full use of the form of "case law popularization" for law popularization publicity,and create unique content of wechat public account of law popularization.The second is to adapt to the audience’s reading needs,to push short and medium content and use video to explain the form of popularization. |
