| The development of artificial intelligence technology promotes the arrival of the era of intelligence media."AI anchor",as a new product under the integration of artificial intelligence and media,not only brings resource reconstruction and optimization to the news field,but also brings new focus and direction to the development of traditional news anchors.From the rigid intelligent broadcasting robot 1.0stage,to the digital avatar 2.0 stage,and then to the intelligent embodied 3.0 stage;From "Xiaoice" jointly launched by Dragon TV and Microsoft,to "Xin Xiaohao" jointly launched by Sogou and Xinhua News Agency,and "Xiaozhi" jointly launched by CCTV.com and Baidu Cloud,a series of "AI anchor" have been born,showing the iteration of cutting-edge technologies such as face recognition,lip synthesis and expression modeling.Promoted the integration of "AI anchor" and journalism to a new level."AI anchor" is entering our vision with a new attitude,with its almost unreal appearance,massive reserves of knowledge and culture,round-the-clock work characteristics,efficient production and dissemination of news,as well as a very small error rate to show the existence of a seemingly all-inclusive.Facing the existence of seemingly perfect anchors,what impact artificial intelligence anchors have on the news field,what advantages "AI anchors" have in human-machine comparison,how traditional news anchors find their own irreplaceability,how to turn pressure into power and crisis into opportunities are worth our discussion and research.This paper starts with the development status of "AI anchor",summarizes the causes and characteristics of "AI anchor" as an emerging media,sorts out the development history of "AI anchor",and summarizes the current application of "AI anchor" in traditional media and new media.Through the analysis of the impact of artificial intelligence anchor on the news field,it is concluded that the application of artificial intelligence anchor in improving the news production efficiency,changing the production concept,optimizing user experience and innovating narrative mode has brought new vitality to the news industry.This article through to "AI anchor" and contrastive analysis of the traditional news anchor,putting the direction in the field of news perspectives into the week-long focus to the news broadcast,explore the "AI anchor" using deep learning,cutting-edge technology such as data algorithm can assign,not just in learning ability,economic efficiency,the respect such as sudden events reflected the outstanding advantages,also presented the deficiency,Including the constraints of algorithm bias,as well as the lack of life experience,personal emotion,the limitations shown in broadcasting work,thus causing deep thinking.Compared with the artificial intelligence anchors,the traditional news anchors are irreplaceable in emotion,personality,temperament and other aspects,and these irreplaceable key traits belong to the personified part of broadcasting and hosting activities.At the same time,the emergence of artificial intelligence anchors should cause us to reflect on whether there is stagnation in professional ability,standing still,whether there is no follow the pace of The Times to upgrade business literacy.The author believes that traditional news anchors should know their advantages and disadvantages with the help of the mirror of "AI anchor".On the one hand,they should give full play to their own advantages in the irreplaceability of personalized broadcasting.Using the advantages of emotion,personality charm,role positioning and emerging media,we can enhance the appeal of news broadcasting,build our own brand value and carry out in-depth interaction and communication with the audience.On the other hand,we should keep pace with The Times in professional ability.Break through the shackles of ideas,improve the level of personal business ability,adhere to human-centered human-machine collaborative development,to become a leader in the era of intelligence media. |
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