| Hanfu is a traditional costume of the Chinese nation and one of the oldest national costumes in the world.In recent years,more and more hanfu lovers express their feelings for traditional clothes through their own wearing practices,and convey the revival appeal of Hanfu in the new era,realizing the perfect combination of tradition and fashion.With the rapid development of the Internet,hanfu lovers are not only willing to consume and wear Hanfu,but also willing to share their own hanfu on the Internet and participate in the online activities of "displaying Hanfu".With the help of social media,the group has gradually formed a display process in which individuals produce display content and uniformly distribute it to bloggers.Based on this phenomenon,the author puts forward the research question: how does the participation behavior of "display" play the effect of community formation in social media? Through the detailed analysis of the online participation behavior of Hanfu enthusiasts,the possibility of the existence of online groups is discussed.Based on the framework of new media participation,this study uses the research methods of network ethnography and in-depth interview to deeply observe the media participation process of display groups and obtain certain empirical materials.On this basis,the author divides into three types of participating roles: exhibitor,contributor and viewer,and further analyzes the group relationship between exhibitor and contributor and exhibitor and viewer.The research finds that capital acquisition through media literacy is the key to the existence of online Hanfu community,and the ultimate goal of capital accumulation is to realize various possibilities of wearing Hanfu.Participants with different degrees of media literacy realized the exchange and accumulation of the required capital through the participation behaviors displayed online,and formed a tight or loose "community" under the connection of the contribution bot "Capital cash platform". |
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