Image Research Of Real China And Real People Column In The New Media Era

Under the background of the rapid development of Internet technology,information transmission has entered the era of new media.Compared with traditional media,new media environment has the characteristics of large space capacity,high image richness,three-dimensional information transmission,timely release,convenient user interaction and so on.The "Real China and Real People" column of China.com.cn is a new platform for documentary photography exhibition,relying on the convenient advantages brought by the development of new media.On the basis of adhering to the fact that documentary photography cares about society,people’s livelihood and maintains humanistic care,the column uses new media platform to push documentary photography to a new development mode,namely in-depth news documentary photography story reporting supported by official media.This paper conducts in-depth research from the aspects of column itself,communication subject,communication content and communication audience.Explore the visual communication charm of the news documentary photography column in the new media era,and think about how the media can do a good job in the in-depth significance of the news documentary photography column in the Internet environment with numerous pictures.And how the vast number of photographers use the image narrative this important way of expression to tell the story of all levels of individuals.This paper adopts interdisciplinary research ideas and integrates journalism,communication,photography and other related professional disciplines to conduct a comprehensive study.Based on the existing documentary photography and related column research,the research methods of literature research,case analysis,text analysis and online ethnography are comprehensively used.This paper is divided into six parts: The first part introduces the background and significance of the topic,research overview,paper structure and research methods.The second part is the summary of the development and related data of the column "Real China and Real People" of China.com.cn.The third part analyzes in detail the whole process of disseminator’s picture story creation and analyzes the visual coding from space-time and subjective and objective dimensions.The fourth part is the research on the communication content of the column of "Real China and Real People" of China.com.cn,which makes a detailed study of the main object of the column report,narrative features and the shooting and expression of pictures.The fifth part is to analyze the audience and the column contact reading,not only analyzes the audience is active and active existence,but also analyzes the audience in the reading process is how to carry out visual decoding.Finally,the sixth part is divided into the study of the dissemination value of the program and the existing problems and countermeasures.This part not only summarizes the excellence of the program,but also promotes the discovery and solution of problems.Based on the research,this paper believes that by making good use of the advantages of new media platforms brought by the development of information technology,especially to do a good job in strengthening documentary photography special reports,China.com.cn "Real China and Real People" is worthy of development and reference in the following aspects:First,a high degree of social responsibility should be established at the level of topic selection and planning.The selection of topic selection should accurately grasp the social topics that really affect people’s lives.The photographer has experienced the life of the subject deeply in the process of shooting,so as to ensure the depth and delicacy of the manuscript creation.In the later stage,the editorial department strictly reviewed and published manuscripts,and helped relevant events to better attract social attention.Two is the spread of column content,involving different identity,from all walks of life to the subjects well embodies the function of watch documentary photography society,at the same time attaches great importance to the image narrative,illustrated manuscript form are of great help for the communication effect,excellent composition,rich images,fine words,the spread of audience combined together to provide quality content.The third aspect is the contact and reading level of the audience.Relying on the huge reading flow of the official media and the position advantage of the national news media website,the column can easily obtain the understanding and contact of the audience,and the trust degree of the column’s manuscript is also guaranteed.In the era of new media,the Internet not only gives documentary photography more display space,but also gives readers visual impact when browsing,so that the column not only has enough space in the number of pictures,but also the audience can get a good visual sense brought by the large picture when browsing.