Analysis On Influencing Factors Of BIM Model Promotion

With the advent of the Internet revolution,blowout information technology has brought opportunities and challenges to the construction industry.With the continuous increase of the scale of urbanization,the traditional project construction mode and professional technical ability are somewhat stretched in front of the increasingly complex and cumbersome building structure and use function.The transformation of construction engineering technology to informatization and intelligence has shown an irreversible trend.The traditional building mode has some problems,such as poor work efficiency,high cost of scheme optimization,too much preference for knowledge intensive and so on.In the face of such problems,the emergence of BIM(building information management)technology provides a new idea and working method for the traditional building mode.BIM Technology has the characteristics of 3D visualization,multi-disciplinary coordinated and interactive operation,strong forward-looking model and not easy to eliminate.From foreign experience,whether in the initial design stage or in the cost control stage,the investment of BIM mode can effectively improve the performance and cost control effect of relevant designers.However,by the end of 2020,the utilization rate of BIM mode in China’s construction industry is very low.Although the production technology of China’s construction industry is in the background of iterative upgrading and in the period of high-speed urbanization,the utilization rate of Bim in China is only 0.028%,far lower than 0.3% of the world average level,and even significantly lags behind the utilization rate of 0.24% in Latin America.Why is the utilization rate of BIM Technology so low in China,and what factors affect the promotion of this technology? These problems are worth exploring.There are many factors that hinder the promotion of BIM Technology.The relationship between various subjective and objective factors is complex and the degree of influence is different.We need to deeply deal with many factors to get effective conclusions.Based on the full reading of the relevant literature on BIM Technology and its market-oriented promotion at home and abroad,this paper first summarizes the development of BIM Technology and points out its promotion status in China.Then the ism-ahp method is used to deconstruct and analyze the relevant influencing factors of its market promotion,and find out the main influencing factors and promotion obstacles at all levels.The study found that there are two main deep-seated factors affecting BIM promotion: "lack of policy support" and "BIM Technology brings value to the construction industry is not transparent enough".On this basis,drawing on the experience of overseas BIM development,this paper puts forward general countermeasures and suggestions for promoting BIM Technology in China,mainly including: formulating localized BIM industry standards,policy support,improving market confidence,architectural vocational education reform and so on,these provide some idea for the development of Bim in China.