Research On The Short Video Of Life Of "Chinese And Foreign Combination Family"

With the evolution of Internet technology and the process of global integration,the formation of "Chinese-Foreign combination families" has become more and more common and has entered the public eye.As the leader of short video platforms,Douyin has attracted a large number of content creators from "Chinese-Foreign combination families" to publish short videos of daily life,forming a unique short video landscape on the Internet.This article takes the short videos of "Chinese-Foreign combination family" on the Douyin platform as the research object,and comprehensively interprets them from the perspectives of family communication and cross-cultural communication,using content analysis,questionnaire surveys and other methods to interpret them in all directions.The deficiencies in its dissemination process are discussed and improvement countermeasures are put forward to promote its long-term development.This article is divided into six parts: the first part summarizes the dissemination background and dissemination main body of the short video of "Chinese-Foreign combination family" life;the second part adopts the content analysis method,selects10 representative accounts from the Douyin platform as the sample of this research,687 short video works from April 1 to October 1,2021 were selected to explore the content characteristics of "Chinese-Foreign combination family" life short videos in terms of theme,scene,narrative style,etc;the third part combines typical cases to interpret the operation strategy of "Chinese-Foreign combination family" life short videos,and summarize its operation methods and characteristics;the fourth part uses the questionnaire survey method to analyse the basic characteristics and viewing motivation characteristics of the audience;the fifth part uses in-depth interviews and questionnaires.On the basis of the results of the survey,comprehensive statistics such as the number of video likes,analyse the dissemination effect of "Chinese-Foreign combination family" short videos of life;the sixth part reflects on the problems existing in the dissemination of short videos of life in the current "Chinese-Foreign combination family",and proposes relevant optimization countermeasures.